Innovation made by voestalpine

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1 Innovation made by EARTO Annual Conference 2014 Vienna, May 8-9, 2014 Dr. Peter Schwab

2 Top positions in all core segments Steel Special Steel Metal Engineering Metal Forming World-wide quality leadership World-wide market leadership World-wide market leadership World-wide market leadership 2 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

3 Group R&D - Expenditure R&D-expenditure R&D-budget /04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12 12/13 13/14 14/15 3 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

4 Strategic innovation guidelines Worldwide leadership 4 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

5 - the next step ahead Working together for success, from concept to market introduction 5 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

6 SALES MARKETING ENGINEERING Business Case Draft Design Freeze, Business Case Product Innovation Process Idea Generation - Employees - Customers - Trends - Technology - Competitors Idea Screening - Idea assessment - Idea selection Concept Development - Pre-Project - Fist market analysis Development - Lab tests - Detailed market analysis Validation - at production plant - Business case Ramp-up - Serial production reliability - Product maturity Market Launch - Serial production - R&D support G1 G2 G3 G4 G5 G6 G7 Product Innovation Process Generate ideas Conceptual design Preliminary technical assessment Select ideas Preliminary market assessment Product development Laboratory tests Tests at production plant Process development Market analysis Fine tuning of product and process Gain serial production reliability Serial production Define project name Define brand essence Develop market entry concept Define type of brand Define brand name Finalize market entry concept Broad market launch 6 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

7 - the next step ahead We promote the best ideas, creating USPs along the whole value chain 7 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

8 Top positions in all core segments Examples of innovations Steel Special Steel Metal Engineering Metal Forming Hot dip galvanized highest strength steels for lightweight constructions 8 Powder metallurgically produced high performance highspeed and tool steels 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx HSH ultra long Head Special Hardened rails phs-ultraform press hardened components

9 - the next step ahead Active know-how management, both on the inside and outside, is our key to success 9 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

10 Intellectual Property Rights Patents BJ 2011/12 BJ 2012/13 Steel Special Steel Patents are managed actively Metal Engineering Metal Forming Total /8/2014 EARTO Annula Conference _Präs_Schwab.pptx

11 - the next step ahead Decentralized R&D departments form a global network 11 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

12 Synergy Platform 2007 Krems Researcher meets Researcher 2008 Kapfenberg Joining 2009 Linz Energy, Mobility and Environment 2010 Donawitz Material 2011 Linz Innovations by Presentations on Numeric Simulation 2012 Krems From the Idea to the Innovation 2013 Donawitz Resources and Energy Efficiency 2014 Kapfenberg Tools/dies and tool/die materials 12 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

13 - the next step ahead Only the best researchers work for 13 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

14 Cooperations with scientific partners Scientific cooperations with Universities Research institutes Centres of competence CD-Labs In following countries: Canada, Belgium, Brasil, Germany, Finland, France, Greece, Great Britain, Italy, The Netherlands, Norwegian, Austria, Poland, Portugal, Russia, Sweden, Switzerland, Slowakia, Slowenia, Spain, Czech Republic, USA 14 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

15 Technology & Innovation Leader Business process is the basis Organisation Technology Innovation At the beginning there is the idea Market Innovation is born on the market 15 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

16 Innovation grades of flat products BY 2012/13 High innovative Innovative Qualitative 39,6% 19,5% High innovative Main advantage for the customer Technology leadership (USP) Innovative For technological advanced applications Offered only by few suppliers 40,9% Qualitative Advantage by product quality Commodities 16 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

17 Innovation grades of flat products BY 2012/13 High innovative Innovative Qualitative 39,6% 19,5% 40,9% 17 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

18 Strategic innovation guidelines - the next step ahead Working together for success, from concept to market introduction Decentralized R&D departments form a global network We promote the best ideas, creating USPs along the whole value chain Only the best researchers work for Active know-how management, both on the inside and outside, is our key to success 18 5/8/2014 EARTO Annula Conference _Präs_Schwab.pptx

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