Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice. Richard Buchanan
|
|
- Douglas Chambers
- 5 years ago
- Views:
Transcription
1 Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice Richard Buchanan
2 What is rhetoric? The inventive and persuasive relation of speakers and audiences as they are brought together in speeches or other objects of communication. The domain of rhetoric in design: The influence of designers and the effects of design on an audience of consumers or society at large. The process of conceiving designs The influence of a designer s personal attitudes, values, or design philosophy The way the social world of design organization, management, and corporate policy shapes a design Form as a means of pleasing, instructing, and passing information; as a means of shaping the appearance of objects for whatever intended effect. Design as a mediating agency of influence between designers and their intended audience.
3 What is rhetoric? Classical rhetoric: The way a speaker discovers arguments and presents them in suitable words and gestures to persuade an audience. An invention of arguments (logical, ethical, or emotional) that induce belief or identification in an audience. The goal is to induce in the audience some belief about THE PAST (e.g. legal rhetoric) THE PRESENT (e.g. ceremonial rhetoric) THE FUTURE (e.g. deliberative or political rhetoric) The speaker seeks to provide the audience with the reasons for adopting a new attitude or taking a new course of action. Setting patterns for new action.
4 Design as Rhetoric Man-made objects have the power to accomplish something very similar. By presenting an audience of potential users with a new product, designers directly influence the actions of individuals and communities, change attitudes and values, and shape society in surprisingly fundamental ways. The persuasion here comes through arguments presented in things rather than words Design is an art of thought directed to practical action through the persuasiveness of objects and, therefore, design involves the vivid expression of competing ideas about social life. Design is a debate among opposing views about such matters as technology, practical life, the place of emotion and expression in the living environment, and a host of other concerns that make up the texture of our everyday lives.
5 Elements of Design Argument The designer, instead of simply making an object or thing, is actually creating a persuasive argument that comes to life whenever a user considers or uses a product as a means to some end. Three elements of design argument that provide the substance and form of design communication (they are interrelated): Technological reasoning Character Emotion Designers draw on all three elements to some degree in every design argument, sometimes blending them with great subtlety in a product.
6 1 Technological reasoning LOGOS The backbone of a design argument. The way the designer manipulates materials and processes to solve practical problems of human activity. Products are persuasive in this mode when, in addressing real needs, they meet those needs in a reasonable, expedient way. Technological reasoning is based: (1) on an understanding of natural and scientific principles that serve as premises for the construction of objects for use. (2) on premises drawn from human circumstances, that is, from the attitudes and values of potential users and the physical conditions of actual use.
7 1 Technological reasoning LOGOS Both kinds of premises are evident here. SHARED PREMISES: - Mechanical - Several obvious human premises: They are all of a size that fits the hand, and rely on the hand for power. VARYING PREMISES (not so obvious, but directly affect the specific form in which the mechanical premise is presented): - Attitude of potential users toward tradition (conventional / unconventional) - The value of decoration (elegance / plainness of the social occasion of eating)
8 1 Technological reasoning LOGOS
9 KRUPS COFFEE MILL Both are functional in a broad sense of the term Reflects classic design values suited to new ways of contemporary living. Gentle and unobtrusive, subordinating the display of mechanical reasoning and other qualities to a concern for use. Neutral rather than coercive and, hence, allows users to integrate it into a variety of life-styles. It demonstrates that technology can serve without dominating, leaving users free to use the product in a variety of settings of their own choice. GINZA BOOKCASE (MEMPHIS) Yet, in each case, the specific form of technological reasoning depends entirely on different human premises, premises held by designers and assumed to be persuasive with users. Reflects values of novelty, surprise and emotion. Playfully displays mechanical reasoning and virtually talks to us, commenting on itself with irony or satire. Intensifies the environment, not to dominate users, but perhaps to offer an example of vitality and spontaneity that encourages independence and selfexpression It demonstrates a lively mind controlling technology, not controlled by it.
10 1 Technological reasoning LOGOS The human premises expressed in design logos: Beliefs and values always condition products, whether they are recognized explicitly, are implicitly assumed, or are ignored completely. Technological reasoning is persuasive in two ways: (1) in process (Audiences are persuaded when the reasoning is clear and provides a likely solution to a problem. This involves active contemplation of a product before and during use). (2) in the accomplishment of something useful. Example: Dividers
11 1 Technological reasoning LOGOS
12 LARGER DIVIDER The technological reasoning of the large brass and iron instrument is apparent at a glance. It depends, first, on a revolute pin joint that ensures a continuous relationship between two pointer arms by allowing motion with one degree of freedom. Second, there is the curved crossbar, attached rigidly to one arm by a bolt and passed through a slot in the second, maintaining stability of relation in the motion of the arms. Third, there is a spring, serving to prevent play in the crossbar due to any loosening of the bolt attachment; and, fourth, there is a wing nut that tightens on the crossbar and allows the relation between the pointer arms to be fixed at any specific distance. SMALLER DIVIDER In contrast, the reasoning of the smaller divider is not so readily apparent. The arms seem to work on a pivot post, but the mechanism that produces tension in their relation and fixes their relation at a given point is not obvious with a casual glance, as it is shielded by a small casing. When such reasoning is concealed, it speaks intelligently only to a small technical audience, perhaps as small as the engineers of the manufacturing company, and reaches a broader audience only in effective use.
13 There are obvious limits in the ability of audiences to follow complex trains of technological reasoning, but designers can use a variety of ways to convey this reasoning suggestively rather than directly. In complex systems, the alternative may be to suggest the logical connection of large sections, without attempting to convey the detailed reasoning of each part. This can be done through an articulation of functional components, as in the new classic design of the Braun cassette deck. 1 Technological reasoning LOGOS
14 1 Technological reasoning LOGOS
15 The Memphis table lamp, Ashoka, by Ettore Sottsass, not only directly displays the balance of forces used in supporting the light bulbs, a playful balance that is an important part of the design logos, but also metaphorically suggests the flow of electric current. The ostentatious display of technological reasoning (or of pseudo reasoning, as in the case of functionless elements that are associated with machinery, such as basic geometric forms, pipes, struts, and so forth) is a significant feature of many postmodern products. Bel Air armchair, by Peter Shire for Memphis is another example. Such ostentation, however, is not simply a decoration; it is part of the logos. An audience is invited to consider the mechanical aspect of our world when they use such a product. In the case of the Ashoka table lamp or the Bel Air armchair, the audience is encouraged to participate actively in the argument of the design, to recognize and think about mechanical and geometric relations, rather than ignore them or take them for granted.
16 2 Character ETHOS Products have character because in some way they reflect their makers, and part of the art of design is the control of such character in order to persuade potential users that a product has credibility in their lives. Designers fashion objects to speak in particular voices, imbuing them with personal qualities they think will give confidence to users, whether or not the technological reasoning is actually sound. Examples: A designer label (extrinsic), qualities of character that are persuasive, such as good sense, apparent virtue, and goodwill toward the audience. Dividers?
17 2 Character ETHOS Two dividers speak in very different voices. The larger instrument, by presenting its reasoning clearly and simply, is both intelligent and efficient in accomplishing something useful. It speaks in a sensible voice and displays the virtues of a practical, sturdy, plain character. In contrast, the character of the smaller instrument is a little more mysterious or remote and, perhaps, superficially more elegant. There is less direct connection between the technological reasoning of the design argument and its ethical aspect. This instrument, too, speaks in a sensible, intelligent voice, but such a quality comes more from the object being perceived as an instrument than from any immediate display of its own sensible workings. With respect to character, it persuades by looking authoritative, and authority is a virtue prized by many audiences over good sense or intelligence.
18 2 Character ETHOS It is in the area of ethos (character) rather than technological reasoning or esthetics that some of the sharpest conflicts and differences are evident. Consider, for example, the vast range of mass-produced objects that fill our product culture and are regarded by many as kitsch. Such objects are persuasive not because they possess beauty, but because they show a concern for beauty. They speak in familiar, believable voices that display esthetic sensibility as a virtue, whether or not reality matches appearance. Perhaps most objects of mass culture are persuasive in a similar way, not because of any special substance or even clever emotional appeal, but because they speak in familiar voices, show concern for commonplace virtues and, hence, seem authoritative.
19 3 Emotion PATHOS Emotion is only a bridge of exchange with esthetics and the fine arts, just as technological reasoning is the bridge with the natural and social sciences and character is the bridge with ethics and politics. The problem for design is to put an audience of users into a frame of mind so that when they use a product they are persuaded that it is emotionally desirable and valuable in their lives. Design provides an organization of the way we feel in a direct encounter with our environment; it provides a clarifying and fulfilling experience that may even remind us of fine art, although the objective is practical and perhaps mundane.
20 3 Emotion PATHOS The resources for emotional persuasion are the same for all design arguments, coming from physical contact with objects or from active contemplation of objects before, during, and after use. Much feeling is conveyed in the experience of movement, whether in the gestures made in using an object or in the shift of visual attention across its lines, colors, and patterns. This is what makes the emotive argument of a design so powerful and persuasive: it collapses the distance between the object and the minds of the users, leading them to identify with the expressive movement and allow it to carry them where it will. What helps to distinguish different design arguments is where the movement carries us. Consider the wrench in the next slide
21 Whatever the technological reasoning that requires such a configuration, the simple curve is so compelling that even people who would have no occasion to use the tool may feel something of its emotional appeal. It seems to send the mind of the observer back and forth in a dynamic balance that is visually satisfying and when the tool is held, physically satisfying as well. Emotion here, as in classic design, serves and enhances use, but it also defines the object as an independent, autonomous whole. 3 Emotion PATHOS
22 3 Emotion PATHOS PREVIOUS EXAMPLES The Krups coffee mill and the Braun cassette deck seem self- contained and self-sufficient. These can be contrasted with the tense quality of the Ashoka table lamp. Although symmetrical, it seems to radiate outward in every direction. Similarly, Shire's Bel Air armchair reaches beyond itself and gives overtones to the surroundings and perhaps to the social context in which it will be used. Emotion here intensifies the environment, perhaps capturing the social occasion of dining, even as the objects perform their simple functions. Instead of appearing self-sufficient, they seem to seek connections and relationships with other objects or people around them, because the emotional excitement is directed outward.
23 The emotional appeal of products ranges from the trivial to the profound, and in the postmodern environment the full range is encountered. Some designers use emotion in a superficial and coercive way. They try to excite the passions of potential customers with trivial gimmicks that have little connection with technological reasoning or character. The arguments of such designers are hardly arguments at all, but only attempts to impose unexamined attitudes and marketing messages on passive and captive audiences, without concern for whether the product actually accomplishes the purpose for which it was intended. Other designers, who make many of the objects of our product culture, rely on weak and often sentimental emotions that are adapted to the existing tastes of audiences and to popular beliefs about what is artful or beautiful 3 Emotion PATHOS
Enduring Understandings 1. Design is not Art. They have many things in common but also differ in many ways.
Multimedia Design 1A: Don Gamble * This curriculum aligns with the proficient-level California Visual & Performing Arts (VPA) Standards. 1. Design is not Art. They have many things in common but also differ
More informationAchievement Targets & Achievement Indicators. Envision, propose and decide on ideas for artmaking.
CREATE Conceive Standard of Achievement (1) - The student will use a variety of sources and processes to generate original ideas for artmaking. Ideas come from a variety of internal and external sources
More informationdesign research as critical practice.
Carleton University : School of Industrial Design : 29th Annual Seminar 2007 : The Circuit of Life design research as critical practice. Anne Galloway Dept. of Sociology & Anthropology Carleton University
More informationFICTION: Understanding the Text
FICTION: Understanding the Text THE NORTON INTRODUCTION TO LITERATURE Tenth Edition Allison Booth Kelly J. Mays FICTION: Understanding the Text This section introduces you to the elements of fiction and
More informationCommunication Major. Major Requirements
Communication Major Core Courses (take 16 units) COMM 200 Communication and Social Science (4 units) COMM 206 Communication and Culture (4 units) COMM 209 Communication and Media Economics (4 units) COMM
More informationVisual Arts What Every Child Should Know
3rd Grade The arts have always served as the distinctive vehicle for discovering who we are. Providing ways of thinking as disciplined as science or math and as disparate as philosophy or literature, the
More informationEdgewood College General Education Curriculum Goals
(Approved by Faculty Association February 5, 008; Amended by Faculty Association on April 7, Sept. 1, Oct. 6, 009) COR In the Dominican tradition, relationship is at the heart of study, reflection, and
More informationCRITICAL DESIGN COURSE 2016 / Day 3
CRITICAL DESIGN COURSE 2016 / Day 3 critical design / critical design practice vs. Critical Design (Dunne&Raby) PRACTICING CRITICALITY THROUGH DESIGN DESIGN AS A FORM OF CRITIQUE DESIGN: Social responsibility,
More informationMissouri Educator Gateway Assessments
Missouri Educator Gateway Assessments FIELDS 001 005: GENERAL EDUCATION ASSESSMENT August 2013 001: English Language Arts Competency Approximate Percentage of Test Score 0001 Comprehension and Analysis
More informationPublic Discussion. January 10, :00 a.m. to 1:15 p.m. EST. #NASEMscicomm. Division of Behavioral and Social Sciences and Education
Public Discussion January 10, 2017 11:00 a.m. to 1:15 p.m. EST #NASEMscicomm Division of Behavioral and Social Sciences and Education Sponsors Committee on the Science of Science Communication: A Research
More informationNational Core Arts Standards Grade 8 Creating: VA:Cr a: Document early stages of the creative process visually and/or verbally in traditional
National Core Arts Standards Grade 8 Creating: VA:Cr.1.1. 8a: Document early stages of the creative process visually and/or verbally in traditional or new media. VA:Cr.1.2.8a: Collaboratively shape an
More informationProcessing Skills Connections English Language Arts - Social Studies
2A compare and contrast differences in similar themes expressed in different time periods 2C relate the figurative language of a literary work to its historical and cultural setting 5B analyze differences
More informationDr. Binod Mishra Department of Humanities & Social Sciences Indian Institute of Technology, Roorkee. Lecture 16 Negotiation Skills
Dr. Binod Mishra Department of Humanities & Social Sciences Indian Institute of Technology, Roorkee Lecture 16 Negotiation Skills Good morning, in the previous lectures we talked about the importance of
More informationAchievement Targets & Achievement Indicators. Compile personally relevant information to generate ideas for artmaking.
CREATE Conceive Standard of Achievement (1) - The student will use a variety of sources and processes to generate original ideas for artmaking. Ideas come from a variety of internal and external sources
More informationI m Looking for Someone to Share in an Adventure. I am looking for someone to share in an adventure that I am arranging, and it s very
Michael Rocci Dr. Miles Rhetoric and Civic Life I 10 October 2013 I m Looking for Someone to Share in an Adventure I am looking for someone to share in an adventure that I am arranging, and it s very difficult
More informationPUBLIC RELATIONS PRCM EFFECTIVE FALL 2016
PUBLIC RELATIONS PRCM EFFECTIVE FALL 2016 GROUP 1 COURSES (6 hrs) Select TWO of the specialized writing courses listed below JRNL 2210 NEWSWRITING (3) LEC. 3. Pr. JRNL 1100 or JRNL 1AA0. With a minimum
More informationMiss Fisher's Murder Mysteries
AUSTRALIAN CURRICULUM (ACARA 2011 Draft) THE ARTS Miss Fisher's Murder Mysteries Relevance and Application 2.1 Rationale 2. The Arts are fundamental to the learning of all young Australians. The Arts make
More informationGrade 6: Creating. Enduring Understandings & Essential Questions
Process Components: Investigate Plan Make Grade 6: Creating EU: Creativity and innovative thinking are essential life skills that can be developed. EQ: What conditions, attitudes, and behaviors support
More information2 Introduction we have lacked a survey that brings together the findings of specialized research on media history in a number of countries, attempts t
1 Introduction The pervasiveness of media in the early twenty-first century and the controversial question of the role of media in shaping the contemporary world point to the need for an accurate historical
More informationBeyond technology Rethinking learning in the age of digital culture
Beyond technology Rethinking learning in the age of digital culture This article is a short summary of some key arguments in my book Beyond Technology: Children s Learning in the Age of Digital Culture
More informationTABLE OF CONTENTS OUR MISSION OUR MEMBERS OUR PLAN C_TEC S PRIORITIES WORDSMITH + BLACKSMITH
PROGRAM OVERVIEW TABLE OF CONTENTS OUR MISSION OUR MEMBERS OUR PLAN C_TEC S PRIORITIES WORDSMITH + BLACKSMITH 02 03 04 05 07 1 WHERE ENTREPRENEURS AND POLICY LEADERS COME TOGETHER. BUSINESS INSPIRES AND
More informationBecoming a Master of Persuasion. by Brian Tracy
Becoming a Master of Persuasion by Brian Tracy Persuasion power can help you get more of the things you want faster than anything else you do. It can mean the difference between success and failure. It
More informationNATIONAL EDUCATION STANDARDS ALIGNMENT CHART
National Standards for Social Studies Source: National Curriculum Standards for Social Studies: A Framework for Teaching, Learning, and Assessment Standard I. Culture a. Explore and describe similarities
More informationLearning Goals and Related Course Outcomes Applied To 14 Core Requirements
Learning Goals and Related Course Outcomes Applied To 14 Core Requirements Fundamentals (Normally to be taken during the first year of college study) 1. Towson Seminar (3 credit hours) Applicable Learning
More informationFocus. area where attention is concentrated
Appeals to Audience LOGOS = logic If you believe the facts I m presenting, I ll convince you. ETHOS = credible speaker If you value me as a source of quality information, I ll convince you. PATHOS = emotions
More informationAgent-Based Systems. Agent-Based Systems. Agent-Based Systems. Five pervasive trends in computing history. Agent-Based Systems. Agent-Based Systems
Five pervasive trends in computing history Michael Rovatsos mrovatso@inf.ed.ac.uk Lecture 1 Introduction Ubiquity Cost of processing power decreases dramatically (e.g. Moore s Law), computers used everywhere
More informationGlobal Contexts: Identities and Relationships
Global Contexts: Ammons teachers develop holistic learning international mindedness in students by actively engaging students in each subject in the six Global Contexts. These areas serve as "lenses" through
More informationENHANCED HUMAN-AGENT INTERACTION: AUGMENTING INTERACTION MODELS WITH EMBODIED AGENTS BY SERAFIN BENTO. MASTER OF SCIENCE in INFORMATION SYSTEMS
BY SERAFIN BENTO MASTER OF SCIENCE in INFORMATION SYSTEMS Edmonton, Alberta September, 2015 ABSTRACT The popularity of software agents demands for more comprehensive HAI design processes. The outcome of
More informationCOMMISSION OF THE EUROPEAN COMMUNITIES
COMMISSION OF THE EUROPEAN COMMUNITIES Brussels, 28.3.2008 COM(2008) 159 final 2008/0064 (COD) Proposal for a DECISION OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL concerning the European Year of Creativity
More informationWrite a Short Story. Short Story Unit Overview:
Write a Short Story Subject: Prep Advanced Writing Short Story Unit Overview In this unit, you will examine the craft of using language, the literary devices that authors use, and discover how these can
More informationCalifornia Subject Examinations for Teachers
CSET California Subject Examinations for Teachers TEST GUIDE ART SUBTEST I Subtest Description This document contains the Art subject matter requirements arranged according to the domains covered by Subtest
More informationYou may, as the free and proud shaper of your own being, fashion yourself in the form you may prefer. Giovanni Pico della Mirandola
A TOP PRIZE for MAN You may, as the free and proud shaper of your own being, fashion yourself in the form you may prefer Giovanni Pico della Mirandola INTRODUCTION We built together our civilization, our
More informationEnglish 11 Kowalke Q2 Daily Lesson Plans Date Learning Target(s) Topics/Classroom Activities Assignments Mon 12/8
12/8 12/9 Students analyze rhetorical and literary devices employed by Orwell, including the purpose of each device Students work cooperatively to respond to literature; DUE: AF study guides (5-8) RAW:
More informationWeek 9 Reality Television. Slide Postmodern world. Postmodernism signs predominate in the media
Week 9 Reality Television Slide Postmodern world Postmodernism signs predominate in the media 1. Postmodernist talk of stories or narratives, refer to the stories we tell ourselves about the way reality
More information1. You have the skills, talent and personal qualities to accomplish those things that are important to an employer.
C A N D I D A T E R E S O U R C E S FOR TODAY'S LEADERS Writing Your Resume Putting it Together Developing a resume is the first step in any successful job search. The average resume is written out of
More information10 Empowering Questions to Help Achieve Your Goals
10 Empowering Questions to Help Achieve Your Goals What are your goals? And could you quickly recite what they are, and the status of your progress? To reach your goals you need to clearly define them.
More informationStandards for High-Quality Research and Analysis C O R P O R A T I O N
Standards for High-Quality Research and Analysis C O R P O R A T I O N Perpetuating RAND s Tradition of High-Quality Research and Analysis For more than 60 years, the name RAND has been synonymous with
More informationGUIDE TO SPEAKING POINTS:
GUIDE TO SPEAKING POINTS: The following presentation includes a set of speaking points that directly follow the text in the slide. The deck and speaking points can be used in two ways. As a learning tool
More informationAbstract shape: a shape that is derived from a visual source, but is so transformed that it bears little visual resemblance to that source.
Glossary of Terms Abstract shape: a shape that is derived from a visual source, but is so transformed that it bears little visual resemblance to that source. Accent: 1)The least prominent shape or object
More informationLearning Progression for Narrative Writing
Learning Progression for Narrative Writing STRUCTURE Overall The writer told a story with pictures and some writing. The writer told, drew, and wrote a whole story. The writer wrote about when she did
More informationMarc Desportes, Paysages en mouvement: Transports et perception de l espace XVIIIe- XXe siècle (Paris: Gallimard, 2005). 413 pp.
reviews Marc Desportes, Paysages en mouvement: Transports et perception de l espace XVIIIe- XXe siècle (Paris: Gallimard, 2005). 413 pp. By Marta Macedo * Paysages et mouvement aims both at a scholarly
More informationVOCABULARY: Aesthetic Esthetic Genre Design Stylistic Process Material Medium Organic material Trade Antiquity Abstract
TEACHER'S Guide 1 2 VOCABULARY: Aesthetic Esthetic Genre Design Stylistic Process Material Medium Organic material Trade Antiquity Abstract Symbolic Realistic Technical Function Primitive Ethos Cultural
More informationNCEA Level 3 - Visual Arts Examples of Candidate Work Design
NCEA Level 3 - Visual Arts 2009 Examples of Candidate Work 90517 Design 1 Achieved 2 3 4 5 Achieved The brief for this submission explores a serious social and health topic. In all artwork the candidate
More informationDesign and technology
Design and technology Programme of study for key stage 3 and attainment target (This is an extract from The National Curriculum 2007) Crown copyright 2007 Qualifications and Curriculum Authority 2007 Curriculum
More informationHigh School Pottery & Sculpture 4 Curriculum Essentials Document
High School Pottery & Sculpture 4 Curriculum Essentials Document Boulder Valley School District Department of Curriculum and Instruction February 2012 Introduction The Boulder Valley Elementary Visual
More informationHow Does a Space Communicate? Interview with Professor Bernd Benninghoff, UAS Mainz School of Design
How Does a Space Communicate? Interview with Professor Bernd Benninghoff, UAS Mainz School of Design 48 Detecon Management Report blue 1 / 2013 resonate is a light and sound installation. It consists of
More informationCenter for Nuclear Science and Technology Information Speakers Bureau Workshop American Nuclear Society
Center for Nuclear Science and Technology Information Speakers Bureau Workshop American Nuclear Society June 14, 2016 Today s Presenters Laura Hermann, Chair of ANS Communications Committee, Partner at
More informationRevised East Carolina University General Education Program
Faculty Senate Resolution #17-45 Approved by the Faculty Senate: April 18, 2017 Approved by the Chancellor: May 22, 2017 Revised East Carolina University General Education Program Replace the current policy,
More informationVisual Arts Standards
Illinois Arts Learning Standards Visual Arts Standards Approved by the Illinois State Board of Education, 2016 IllinoisArtsLearning.org Visual Arts CREATING Anchor Standard 1: Generate and conceptualize
More informationTExES Art EC 12 (178) Test at a Glance
TExES Art EC 12 (178) Test at a Glance See the test preparation manual for complete information about the test along with sample questions, study tips and preparation resources. Test Name Art EC 12 Test
More informationIndependent, together
Independent, together Contents 01 A matter of choice 02 No time for complacency 03 The four i s 04 An international perspective 05 Our team together at work 06 Out of character 07 Time for a change 08
More informationElements of Design. Shapes
Elements of Design Shapes Essential Question: What can shapes do to enhance a piece created in dtp? From ancient pictographs to modern logos, shapes are at the root of design. They are used to establish
More informationMichael J. Dowling Award-Winning Professional Ghostwriter & Publisher
7 COMMON ROADBLOCKS TO WRITING A BOOK And How to Overcome Them By About the Author helps business professionals and thought leaders write and publish non-fiction books that communicate their ideas, promote
More informationGuidelines for writing and submitting opinion (op-ed) pieces to your local newspaper or online news outlet
Guidelines for writing and submitting opinion (op-ed) pieces to your local newspaper or online news outlet With resources from The Op-Ed Project Tips for Opinion-Editorial (Op-Ed) Writing 1. Be provocative
More informationTheroadto. independence. 101 women s journeys to starting their own law firms
Theroadto independence 101 women s journeys to starting their own law firms Introduction This book collects 101 letters written by women who have founded law practices. The project began with invitations
More informationGlobal learning outcomes Philosophy
Global learning outcomes Philosophy Global Engagement Students will gain an appreciation of the interconnectedness and interdependence of the human experience on a global scale. This includes, for example,
More informationGRAPHIC. Educational programme
2 GRAPHIC. Educational programme Graphic design Graphic Design at EASD (Valencia College of Art and Design), prepares students in a wide range of projects related to different professional fields. Visual
More informationModern World History Grade 10 - Learner Objectives BOE approved
Modern World History Grade 10 - Learner Objectives BOE approved 6-15-2017 Learner Objective: Students will be able to independently use their learning to develop the ability to make informed decisions
More informationEco Lamp Assessment Task
Eco Lamp Assessment Task Length: See folio guide Marks / value: Folio: 25% Project: 25% Date due: Design Folio Progress Mark Term 1 Week 10 Design Folio Term 2 Week 9 Design Project Term 2 Week 9 Purpose
More informationAesthetics Change Communication Communities. Connections Creativity Culture Development. Form Global interactions Identity Logic
MYP Key Concepts The MYP identifies 16 key concepts to be explored across the curriculum. These key concepts, shown in the table below represent understandings that reach beyond the eighth MYP subject
More information2012 HSC Visual Arts Marking Guidelines
2012 HSC Visual Arts Marking Guidelines Section I Question 1 Demonstrates sound understanding of how the artist has integrated form and surface decoration Source material is used selectively and interpretation
More informationStudy: Visual Communication & Design
CATHOLIC REGIONAL COLLEGE SYDENHAM Rationale: Study: Visual Communication & Design Visual Communication is a bridge between an idea and its intended audience. In the fields of architecture, engineering,
More informationTRAVERSE AREA CAMERA CLUB COMPETITION GUIDELINES (Amended February 21, 2013)
TRAVERSE AREA CAMERA CLUB COMPETITION GUIDELINES (Amended February 21, 2013) OBJECTIVE: The objective of the Club s competition program is to encourage the development of members photographic skills, both
More informationKTS-II Question Key. 1. Is it your way to pick and choose at some length [take your time to make a choice] make up your mind quickly
KTS-II Question Key For the questions in the KTS-II that might include confusing or unclear language, use the information provided in brackets [ ] to help you answer the questions in the assessment. Remember,
More informationBowling Green Perspective (BGP) Assessment Data Humanities & The Arts (HA)
Bowling Green Perspective (BGP) Assessment Data Humanities & The Arts (HA) BGP Learning Outcome Apply humanistic modes of inquiry and interpretation, in the illustration of the discipline s connection
More informationWhat do I mean by the inner world? Let's explore that for a moment, shall we? What really is the inner world and how do we master it?
Here's one thing you're not going to hear from me in this video and the next video that follows. You're not going to hear a whole bunch of hype about how to make your business a success, how to make more
More informationYEAR 7 & 8 THE ARTS. The Visual Arts
VISUAL ARTS Year 7-10 Art VCE Art VCE Media Certificate III in Screen and Media (VET) Certificate II in Creative Industries - 3D Animation (VET)- Media VCE Studio Arts VCE Visual Communication Design YEAR
More informationGLOSSARY for National Core Arts: Media Arts STANDARDS
GLOSSARY for National Core Arts: Media Arts STANDARDS Attention Principle of directing perception through sensory and conceptual impact Balance Principle of the equitable and/or dynamic distribution of
More informationREINTERPRETING 56 OF FREGE'S THE FOUNDATIONS OF ARITHMETIC
REINTERPRETING 56 OF FREGE'S THE FOUNDATIONS OF ARITHMETIC K.BRADWRAY The University of Western Ontario In the introductory sections of The Foundations of Arithmetic Frege claims that his aim in this book
More informationHow do our ethical codes relate to safeguarding intellectual property?
How do our ethical codes relate to safeguarding intellectual property? Response to presentation by Wend Wendland from WIPO 1 By Daniel Winfree Papuga President@icme.icom.museum Paper presented for the
More informationCeltic Cross
Celtic Cross 10.1.2018 This is a sample reading of the Celtic Cross spread. When you order this reading, this is what it will look like. Present Heart of the Matter: You are in a stable situation right
More informationDiscovering Your Values
Discovering Your Values Discovering Your Authentic, Real Self That Will Drive Women Wild! Written By: Marni The Wing Girl Method http://www.winggirlmethod.com DISCLAIMER: No responsibility can be accepted
More information2. GENERAL CLARIFICATION OF INTRINSIC ELEMENTS IN LITERATURE. In this chapter, the writer will apply the definition and explanation about
2. GENERAL CLARIFICATION OF INTRINSIC ELEMENTS IN LITERATURE In this chapter, the writer will apply the definition and explanation about intrinsic elements of a novel theoretically because they are integrated
More informationBy Mark Hindsbo Vice President and General Manager, ANSYS
By Mark Hindsbo Vice President and General Manager, ANSYS For the products of tomorrow to become a reality, engineering simulation must change. It will evolve to be the tool for every engineer, for every
More informationTHE PERILS AND PLEASURES OF
THE PERILS AND PLEASURES OF PUBLIC SPEAKING BY JEFF SWYSTUN THERE ARE CERTAIN THINGS IN WHICH MEDIOCRITY IS NOT TO BE ENDURED, SUCH AS POETRY, MUSIC, PAINTING, PUBLIC SPEAKING. So said Jean de la Bruyere.
More informationCRITICAL READING SKILLS
CRITICAL READING SKILLS (1) ESSAY BASICS: O Title topic + main idea O Thesis topic + main idea + support O Support order, tone, relevance, accuracy O Conclusion reiteration, justification, conclusions,
More informationEXHIBITION GUIDE DESIGNED AND PRODUCED BY
EXHIBITION GUIDE DESIGNED AND PRODUCED BY Contents Exhibition overview... 2-4 Key messages... 4 Exhibition descriptions... 6-13 Educational resources and Marketing...14 Touring arrangements...15 Contact
More informationThe Synthetic Death of Free Will. Richard Thompson Ford, in Save The Robots: Cyber Profiling and Your So-Called
1 Directions for applicant: Imagine that you are teaching a class in academic writing for first-year college students. In your class, drafts are not graded. Instead, you give students feedback and allow
More informationCONTENTS LOOK AND FEEL TELLING OUR STORY 15 COLOR 16 IMAGERY STYLE 17 IMAGERY CONTENT 20 TYPOGRAPHY 23 COMPOSITION 25
IDENTITY GUIDELINES The IALD identity guidelines introduce and define the visual elements we use to create the new IALD brand; our signature, color, imagery, typography and composition. The following layout
More informationANALYZE A MEDIA TEXT CRAYOLA PAINT
ANALYZE A MEDIA TEXT CRAYOLA PAINT With the right paint you can create anything. Trust Crayola to give you the perfect combination of vibrant colour, superior mixability and consistency for excellent results.
More informationEXHIBITION GUIDE DESIGNED AND PRODUCED BY
EXHIBITION GUIDE DESIGNED AND PRODUCED BY Contents Exhibition overview... 2-3 Key messages... 4 Exhibits... 6-13 Educational resources and Marketing...14 Touring arrangements...15 Contact details...16
More informationModule 8. Lecture-1. A good design is the best possible visual essence of the best possible something, whether this be a message or a product.
Module 8 Lecture-1 Introduction to basic principles of design using the visual elements- point, line, plane and volume. Lines straight, curved and kinked. Design- It is mostly a process of purposeful visual
More informationVisual Arts. Visual Arts. Colorado Academic
Visual Arts Visual Arts Colorado Academic S T A N D A R D S Colorado Academic Standards Visual Arts Technical skills can be learned by almost anyone who has the determination to pursue it, but innovative
More informationThe Development Process and the Design Changes of Modern Household Objects in Britain and Japan: Modernization of Some Heat-Related Products
The Development Process and the Design Changes of Modern Household Objects in Britain and Japan: Modernization of Some Heat-Related Products Omoya Shinsuke Summary In its modern history, Japan, while initially
More informationNew York State Learning Standards for the. P r e s e n t. P r o d u c e. Media Arts. At-A-Glance Standards
New York State Learning Standards for the T o g e t h e r w e C r e a t e P r e s e n t P e r f o r m R e s p o n d Connect P r o d u c e Media Arts At-A-Glance Standards New York State Learning Standards
More informationCreative Planning Pre-Retreat Workbook
Creative Planning Pre-Retreat Workbook Set the Stage for a Successful Retreat Pre-Retreat Preparation Supplies o Your printed workbooks (pre-retreat and day-of-retreat) o Calendar(s) o Highlighters + markers
More informationWorking Situations in Product Development A New Approach to Evaluating the Design Process
Working Situations in Product Development A New Approach to Evaluating the Design Process Kjetil Kristensen, Hans Petter Hildre, Ole Ivar Sivertsen, Håkon Fyhn, Klara Storler Dep. of Machine Design and
More informationWhy We Won t Produce a Digital Template for MAPS and PATH
1 of 5 Why We Won t Produce a Digital Template for MAPS and PATH John O Brien and Jack Pearpoint As an inventory of the power adapters in our carry-on luggage attests, we yield second place to no one when
More informationHOW AUGMENTED REALITY CAN TRANSFORM THE GAMBLING INDUSTRY. ENTERTAIN YOUR PLAYERS THRILL THEM KEEP THEM
HOW AUGMENTED REALITY CAN TRANSFORM THE GAMBLING INDUSTRY. ENTERTAIN YOUR PLAYERS THRILL THEM KEEP THEM AR + POTENTIAL ACCORDING TO BtoBet Mobile Augmented Reality games such as Niantic s Pokemon GO gave
More informationFISM JUDGING GUIDELINES
FISM JUDGING GUIDELINES Introduction One of the most important aims of FISM is to develop and elevate the Art of Magic and the World Championships are one of the ways to accomplish this. Some people will
More informationTHREE SPECIFIC QUESTIONS CONCERNED WITH ARTS, CULTURE, AND. Why are Arts and Culture important in these globalized environments of cities?
SESSION V BREAKOUT GROUP DISCUSSION THREE SPECIFIC QUESTIONS CONCERNED WITH ARTS, CULTURE, AND QUALITY OF LIFE IN GLOBAL CITIES WERE DISCUSSED: Why are Arts and Culture important in these globalized environments
More informationCommunication Studies Courses-1
Communication Studies Courses-1 COM 103/Introduction to Communication Theory Provides students with an overview of the discipline and an understanding of the role theory plays in the study of communication.
More informationThe Ultimate Career Guide
www.first.edu The Ultimate Career Guide For The Graphic Design & Web Development Industry Learn about The Graphic Design & Web Development Industry, the types of positions available, and how to get the
More informationART AS A WAY OF KNOWING
ART AS A WAY OF KNOWING San francisco MARCH 3 + 4, 2011 CONFERENCE REPORT Marina McDougall Bronwyn Bevan Robert Semper 3601 Lyon Street San Francisco, CA 94123 2012 by the Exploratorium Acknowledgments
More informationGoals of the AP World History Course Historical Periodization Course Themes Course Schedule (Periods) Historical Thinking Skills
AP World History 2015-2016 Nacogdoches High School Nacogdoches Independent School District Goals of the AP World History Course Historical Periodization Course Themes Course Schedule (Periods) Historical
More informationOur brand is the total Colorado State University experience. Who we are, what we do, why we do it, how we do it, and who we do it for.
Brand The 2012 Our brand is the total Colorado State University experience. Who we are, what we do, why we do it, how we do it, and who we do it for. Brand What is it and why is it so important? Logo usage.
More informationAmusing Ourselves to Death Discussion Questions
AP English Language and Composition Mr. Lantz Amusing Ourselves to Death Guiding Questions Amusing Ourselves to Death Discussion Questions Students must answer 6 questions for each chapter; students must
More informationHere s celebrating your ongoing Success and Spirit!
PEARLS OF WISDOM To be a good business man or business woman, you must practice certain things daily. Developing firm skills based on learning & intuition and making them habitual, is the ultimate gift
More informationEnvision original ideas and innovations for media artworks using personal experiences and/or the work of others.
Develop Develop Conceive Conceive Media Arts Anchor Standard 1: Generate and conceptualize artistic ideas and work. Enduring Understanding: Media arts ideas, works, and processes are shaped by the imagination,
More informationCommunication and Culture Concentration 2013
Indiana State University» College of Arts & Sciences» Communication BA/BS in Communication Standing Requirements s Library Communication and Culture Concentration 2013 The Communication and Culture Concentration
More information