MOBILITY GOES INTERNATIONAL. mobigoin

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Edith Lamb
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1 MOBILITY GOES INTERNATIONAL mobigoin

2 This project has received funding from the European Union s Horizon 2020 research and innovation programme COSME Programme 2014: Call for proposals "Cluster Go International" (COS-CLUSTER ) under grant agreement No This publication is part of the project Mobility Goes International which has received funding from the European Union s COSME Programme ( )

3 A sustainable, smart and safe mobility in metropolitan areas, achieved through the implementation of solutions and systems for intelligent and cooperative transport, intermodal and sustainable mobility for the citizens, and sustainable urban freight logistics

4 MOBIGOIN GOALS - to develop an operative internationalisation strategy that will generate new collaborations between European SMEs and (new) third markets players - to promote the exchange of innovative ideas and enhance technology-based knowledge transfer in order to develop competitiveness pursuing a global smarter mobility environment - to enhance cross-sectorial complementarities and to share and adopt best practices in the field of smart mobility

6 CONSORTIUM PARTNERS torinowireless.it Torino Wireless (Coordinator) - Innovation and technological Cluster focsed on ICT and Smart Cities and Communities Network of ICT companies, circa100 SMEs with experience in Mobility solutions - 66 SMEs in MobiGoIn Network pole-moveo.org Mov eo - Mobility R&D competitiveness cluster 350 members, from which circa 180 SMEs SMEs in MobiGoIn Network bwcon.de bwcon - Technological Cluster focused on ICT: automotive and mechanical engineering, aimed at stimulating innovation and strengthening competitiveness in Baden-Württemberg s region Network of 600+ members, mostly SMEs - 27 SMEs in MobiGoIn Network mediaevolution.se Media Evolution - Media cluster and member organisation that works to strengthen innovation and growth within southern Sweden s media and digital industries Around 350 of its members are SMEs - 24 SMEs in MobiGoIn Network

8 MOBIGOIN SMES NETWORK

9 TECHNOLOGY AREAS OF COMPETENCE Systems and components: including technologies such as: sensors; embedded systems; technologies for the identification, localisation and tracking; TLC protocol; M2M; on-board units. (Big) Data management and analytics: including all technologies for processing, analysing, merging and visualizing data. Content management: including all technologies for the editing, elaboration, analysis, management and distribution of digital and multimedia content. Mobility software applications: including all software applications for mobility services for citizens, public administrations and enterprises. Advanced UI (User Interfaces) and UX (User experience): including all technologies and solutions regarding the interaction with the end-users.

10 MOBIGOIN SMART MOBILITY FOCUS Intelligent and cooperative transport Sustainable urban freight logistics Intermodal sustainable mobility for the citizens Sharing information and services among users-vehicles-infrastructures (infomobility ) Intermodal smart ticketing for mobility users (smart cards, mobile, tickets, etc.) Transit operations, traffic control and parking management On-board information management systems Driving assistance and emergency management systems Autonomous vehicles Fleet management Freight transport Last mile logistics optimisation Indoor navigation with real-time data Door-to-door mobility management and planning by combining transport solutions in an eco-friendly way: intermodality, collective/cooperative /shared transportation, optimising itinerary paths Solutions for green, clean fuel and low emission vehicles and e-bikes Demand management: modifying citizens behavior to adopt more sustainable and energy-saving transport mode MobiGoIn SMEs: 142 MobiGoIn SMEs: MobiGoIn SMEs:

12 What does your company do? How have you been involved in the MobiGoin project and what has been your main takeaway from your participation? How do you want your company to internationalise in the future and how could MobiGoin help you to do that?

13 FRANCESCO RICCIARDI BYLOGIX (ITALY) Bylogix is an engineering company, we design and develop software and hardware for electronic devices and validation and testing systems. Our experts team has a deep know-how in sectors such as Automotive, Railway, Naval, Industrial, Infrastructure&Communications. We developed an automotive digital dashboard with 3D elements, to be implemented as an infotainment tool to benefit remote services. We also featured the dashboard and the body computer of "Bluetorino", the sustainable car-sharing of the capital City of the Piedmont region, which consists of a fleet of 150 electric cars. Currently, we are going to approach the market of autonomous driving vehicles. We were willingly involved in the MobiGoIn project, a meeting place where we found inspiration for new ideas and networking opportunities for new partnerships. For us, extra-european countries are very interesting. We have already opened a branch in USA and we are looking at China as a potential target market. For us it is very important to understand the context, the culture, the mentality of people we are going to dealing with, in addition to the contractual aspects and strategic partnerships that can be apply to a specific country. We hope that, in the immediate future, MobiGoIn will help us find new markets in those countries.

OLIVIER DESCHASEAUX ZENBUS (FRANCE) «Zenbus addresses the stakes of the future of mobility by improving the mobility experience of travellers.

14 OLIVIER DESCHASEAUX ZENBUS (FRANCE) «Zenbus addresses the stakes of the future of mobility by improving the mobility experience of travellers.» Zenbus is a simple solution for all public transit networks, based on direct communication between the driver s smartphone and users. Easy to setup, passengers and supervisors now receive reliable and accurate realtime information. Our startup specialised in GPS geolocalisation and mobile technology has come a long way since it was created in Now Zenbus works with more than 50 public transit network, in France and North America. More than passengers and bus drivers connected themselves past year. One year ago, we where involved in MobiGoIn as a partner to Mov eo. This project gave us the opportunity to express our needs to face the international scale. It has been interesting to learn about the other companies requirements regarding the same field and exchange opinions. As part of an international event which took place in Paris, we had the opportunity to meet two German companies (members of BWCON); a rewarding experience. Zenbus is always looking to rise to new challenges and considers the expansion of its activity to an international scale a priority.

DR. CARSTEN GÛNTHER HEIDELBERG MOBIL INT. (GERMANY) Heidelberg Mobil is a software house focusing on mobile location-based services in conjunction with interactive indoor maps.

15 DR. CARSTEN GÛNTHER HEIDELBERG MOBIL INT. (GERMANY) Heidelberg Mobil is a software house focusing on mobile location-based services in conjunction with interactive indoor maps. We help people find their way around urban spaces since Heidelberg Mobil International GmbH s Deep MapTM technology enables seamless indoor and outdoor navigation of complex sites. Seamless mobility and optimal orientation are hugely important to everyone, particularly in the context of the digital revolution. It was a pleasure to us to present our thoughts and solutions at the MobiGoin workshop in Stuttgart under the title Orientation Worldwide From Outdoor to Indoor with Deep MapTM. We presented our mobile indoor mapping and navigation solution to a broad international audience and got confirmation that our software products contribute to smart mobility solutions. Especially in intermodal travel situation our indoor maps and orientation support will make the change of means of transportation for citizens more safe and comfortable. As our technology allows also a better orientation through public and private campus areas we support the mobility of citizens in unknown areas, especially abroad where you might have communication problems. Our engagement in international and national networks, research projects and international academic exchange enables us to actively drive new developments in the fields of location-based services and spatial analytics. Its important to us having an active exchange with international project partners in projects like MobiGoin this is part of our internationalization strategy. An SME can t just open offices in other countries you have to follow an step-by-step approach. For this, you need reliable, open, and innovative partners. We are confident to find this kind of partners in the MobiGoin project and the respective national clusters.

RASMUS HEDIN BLOCK ZERO (SWEDEN) Block Zero is a strategic design studio. We design products and supply services for usability. We gather insights from research and competitive analysis.

In the area of Mobility (as a service) we provide public transit with business advice regarding MaaS as well as conceptual design of the future of ticket machines.

16 RASMUS HEDIN BLOCK ZERO (SWEDEN) Block Zero is a strategic design studio. We design products and supply services for usability. We gather insights from research and competitive analysis. We develop concepts using our expertise in ideation, design and technology. And we deliver beautiful and inspiring results in the form of design, working prototypes and film. In the area of Mobility (as a service) we provide public transit with business advice regarding MaaS as well as conceptual design of the future of ticket machines. We engage with both with companies that produce physical products such as Breathalysers, Traffic flow sensors, Parking ticket machines as well as service companies around car share and personal ownership solutions. We have been involved in Mobigoin as a partner to Media Evolution and have shared our views on Mobility and internationalisation and learned from others in the area of their views and challenges. Block Zero is an inherently international company and work with customers on three continents, that being said; our penetration within the Mobility market in Europe outside of Sweden have been slower than expected and we believe that our expertise and experience can be of value to both public and private players over the continent. In this we believe that Mobigoin s network in different regions can be a valuable resource to find cooperations and projects.

17 PROJECT RESULTS

18 INTERNATIONALISATION STRATEGY Door-to door mobility Demand management Clean fuel and low emission vehicles Autonomous vehicles On-board informa6on management Fleet management Freight transport Last mile logis6cs U.S.A. CANADA

19 CHINA Clean fuel and low emission vehicles Fleet management Last mile logis6cs Info-mobility Info-mobility TARGET MARKETS SINGAPORE MALAYSIA Traffic control, parking, smart 6cke6ng Door-to door mobility

20 INTERNATIONALISATION STRATEGY - THE SERVICES FOR SMES PREPARATION PACKAGE > VALUE CHAINS GENERATION Member companies assessment and preparatory matchmaking activities, to make innovative SMEs and startups work together, to valorise SMEs innovative aspects, to structure a joint competitive offer by building upon mutual competences, to set up strategic partnerships. > A UNIQUE STRATEGY Creation of a unique communication and a joint promotion strategy based on the market needs and opportunities to achieve new third markets. To create new innovative European Value chains on Smart Mobility To approach new third markets, relying on strategic partners > COLLECTIVE SERVICES AND ACTIVITIES Intra-EU matchmaking and partnership building Trainings, workshops and bootcamps Product positioning and market assessment

21 1 2 To prepare and train companies 3 INTERNATIONAL PACKAGE MobiGoIn will expand and develop the relationships established with international Clusters, business networks, agencies, entities and other organisations that can support the implementation of the Internationalisation Strategy, and will used them to support MobiGoIn SMEs in entering new third markets and developing internationally. joint international promotion of the identified value chains MobiGoIn local Ambassador International missions and SMEs matchmaking

PARTNERSHIP AGREEMENTS - NEW INTERNATIONAL PARTNERS CHINA + Baden-Württemberg International Economic and Scientific Cooperation CANADA DENMARK + Danish Transport Innovation Network - TINV + + German

22 PARTNERSHIP AGREEMENTS - NEW INTERNATIONAL PARTNERS CHINA + Baden-Württemberg International Economic and Scientific Cooperation CANADA DENMARK + Danish Transport Innovation Network - TINV + + German Industry & Commerce (GIC Beijing) German Center for Industry and Trade Beijing (GCB) + The Innovative Vehicle Institute (IVI) + InnovÉÉ MALAYSIA + Capital Factory - MobilityX U.S.A. + EU-Malaysia Chamber of Commerce and Industry (EUMCCI)

24 This project is co-funded by the COSME Programme of the European Union

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