Current SRC Activity in Retail Management

Transcription

1 Current SRC Activity in Retail Management ---Dr. Hong Yu Focuses on the shopping experience--- Refereed Journal Paper Michon, R., Chebat, J.-C., Yu, H., and Lemarie, L. (2015). Fashion Orientation, Shopping Mall Environment, and Patronage Intentions: A Study of Female Fashion Shoppers. Journal of Fashion Marketing and Management, 19(1) Conference Proceedings (extended abstract) Yu, H., Zhao, P., & Xia, J. (2014). Design Strategies in a Transitional Economy: The Case of Chinese Underwear Enterprise Aimer Group, Ltd. Paper presented for presentation at the Global Marketing Conference at Singapore, Singapore, July 15-18, Internal Grants Yu, H., Rahman, O. ( ). Inclusive Clothing and Retail Servicescapes for Canadian Older Consumers. Ted Rogers School of Management Internal Research Grant. $7000. Rahman, O. & Yu, H. ( ). Baby Boomers and Fashion Consumption. SSHRC Institutional Grant (SIG) $5720. MITACS Globalink Research Internship Hong, Yu. ( ). Designing Omni-channel Grocery Shopping Solutions for Elderly Shoppers ---Dr. Ken Wong focuses on case writing--- His most recent case is: Wong, K. K. (2014). F.P. Journe: Continuing the Tradition of Haute Horology Excellence (9B14A073). Ivey Cases. Ivey Publishing. SYNOPSIS Geneva-headquartered F.P. Journe was a luxury Haute Horology manufacture founded in 1999 by François-Paul Journe, a Marseille-born French watchmaker who represented the French school and the artisanal know-how for over 30 years. The private company had 125 employees, with a strictly limited production of 850 to 900 watches per year. F.P. Journe was a wellrespected brand in the industry, having received numerous prizes around the world. As

2 collector s items with a motto of Invenit et Fecit, F.P. Journe watches were distributed through an exclusive network of company-owned boutiques and third-party jewellery stores globally. The brand had reached new heights in 2014; the company s first watch collection for ladies, élégante, was well received by the media with stellar reviews. The brand was also chosen to become the official watchmaker of France-China 50. Despite these accomplishments, François- Paul Journe understood that the Haute Horlogerie market had become increasingly competitive. Was preserving the status quo of producing 95% of all watch components in-house a good idea? Should Journe scale up his business to compete with bigger competitors? Changes to F.P. Journe were inevitable it was not a matter of if, but of when. ---Dr. Donna Smith from a theoretical perspective has focused on the Commitment-Trust theory and from a methodological perspective uses PLS- SEM--- The articles were based on data collected with funding from a TRSM Internal Grant and with assistance from an Undergraduate RA (Workstudy Program). Sarstedt, M., Ringle, C. M., Smith, D., Reams, R., & Hair, J. F. (2014). Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal of Family Business Strategy, 5(1), Smith, D., Hair, J. F., & Ferguson, K. (2014). An investigation of the effect of family influence on Commitment Trust in retailer vendor strategic partnerships. Journal of Family Business Strategy, 5(3), Dr. Norman Shaw Focuses on mobile wallet and technology adoption--- Shaw, N. (2014). The mediating influence of trust in the adoption of the mobile wallet. Journal of Retailing and Consumer Services, 21(4), ABSTRACT The technology of paying at the point-of-sale with a smartphone is available, but has not yet been accepted by consumers or retailers in North America. Retailers are reluctant to invest in the technology to upgrade their store equipment until there is a wider acceptance by the consumer. The research model in this study is based on the Technology Acceptance Model, which posits that consumers will accept the mobile wallet when they perceive usefulness. They discover features through informal learning and are concerned about trust. The model is extended with these constructs and empirically tested with a sample of Canadian consumers. The results, which show that perceived usefulness is a key influencing factor and that informal learning is mediated by trust, are of value to researchers and practitioners.

3 SSHRC Grant Co-investigator Principle Investigator: Dr. Ojelanki Ngwenhama (Global Management Studies) Title: Accelerating Digital Technology Adoption in Canadian Companies PURPOSE Our proposed project will advance scholarship in two critical areas -- digital economy and innovation -- while informing policy and practice. The adoption of digital technology by Canadian organizations is a core element of Canada's digital economy strategy, yet studies show that we lag internationally in corporate investments in Information and Communications Technologies (ICTs). Represented by organizations such as the Information Technology Association of Canada (ITAC) and the Ontario Chamber of Commerce (OCC), Canada's ICT Industry has been preoccupied with the critical importance of promoting the adoption of emerging technologies to advance productivity, innovation, as well as Canada's global competitiveness and quality of life. While there has been considerable focus on developing and commercializing digital technologies, this proposal addresses a gap in parallel research that explores the strategic, organizational, and individual factors affecting their adoption. The Accelerating Digital Technology Adoption in Canadian Companies project is an ambitious twoyear project that will build a collaboration of leading academics across disciplines -- as well as Canadian technology providers, users, and experts -- to better understand the obstacles to IT adoption and innovation in Canadian organizations and to develop actionable recommendations on how to mitigate them. The project will advance competitiveness and sustainable innovation. Specifically, it will: -Improve our understanding of the barriers to technology adoption as well as the processes which accelerate ICT adoption and innovation in Canadian organizations in the Manufacturing, Retail, Health Care, and Transportation sectors, with a particular focus on Small and Medium-Sized Enterprises. -Develop methodologies for envisioning and designing new businesses that exploit new emerging ICTs (e.g., cloud, mobile, and context aware computing, 3D printing, and big data), including methods for strategy, business process innovation, and training. -Develop a culture of multidisciplinary research collaboration between academic institutions and industry, which would continue to assist Canadian organizations in continually adopting new technologies and business innovations. -Develop Canada's digital skills base by highlighting the multidisciplinary tools, skills, and talent needed to improve productivity through the appropriate technology adoption and innovation, with particular emphasis on social sciences and humanities research and skills. Our collaborative practice research methodology is appropriate and necessary for developing knowledge that is useful to the stakeholders of this partnership. Large associations have pledged

4 support, including ITAC, representing over 300 organizations, and the OCC with its 60,000 member companies. A total of 10 faculty members from four Universities with strengths in the technology sectors, including theories and methods, are enthusiastically engaged and will work with industry partners to define the problems, conduct the research, and share the results. This project will employ graduate and undergraduate students who will participate at all stages of the process. Students will develop their research and communication skills, interact with industry partners, participate in designing the projects, and aid in the design of data collection tools as well as the data collection and analysis. The project will leverage partnerships to support extensive strategy for knowledge mobilization using traditional and new media. Specifically, we will build frameworks to inform action and an extensive network of scholars, technology providers, and users to advance evidence-based policies and practices that promote the adoption of technologies. MITACS Title: The Connected Workplace This project will focus on generating actionable insights into the use of wireless technologies in Canadian businesses for Rogers Communications. The overall purpose is to 1) build a better understanding of the obstacles to technology adoption in the workplace, and 2) offer actionable recommendations on how to mitigate them. This research will advance scholarship in two increasingly critical areas the digital economy and workplace innovation -- while informing best business practice. The project research will be divided into three sections: 1) An overview of the research in this area, including a literature review and consultation with the Rogers team. This will include appropriate international comparisons. 2) The adoption of mobile technologies in the workplace. 3) The views of telecommunications analysts regarding wireless in the workplace. ---Dr. Frances Gunn--- Refereed Journal Publications Park, J.K., Chung, T., Gunn, F. & Rutherford, B. (2015). The Role of Listening in e-contact Ce nter Customer Relationship Management. Journal of Services Marketing, 29(1). Refereed Journal Publications in Review Lee, S., Gunn, F., & Park, J.K. (2015). Developing social capital through social media: A study of the creation of value in shopping behaviour. Journal of Consumer Marketing.

5 Park, J.K., Gunn, F., Lee, Y.H., Shim, S. & Lee, S. (2014). Consumer Acceptance of a Revolutionary Technology-driven Product: The Role of Adoption in the Industrial Design Development. Journal of Retailing and Consumer Services.