Design for X Principles & Applications for Product Development

Transcription

1 Design for X Principles & Applications for Product Development Jaap Daalhuizen IPU Innovation Update 26 th January, 2016

2 My background MSc. in Industrial Design Engineering PhD. In Design Theory & Methodology Assistant Professor at Technical University of Denmark Design for: Experience, Interaction, Customer Decision, Behavioral Change Product Development Process & Methods Agile Product Development & Design-driven innovation Close collaboration with industry IPU Innovation Update: Design for X Jaap Daalhuizen 26 th January 2016

3 Agenda An example: Design for Experience What is Design for X? Developing & Implementing DfX methodsd Dialogue IPU Innovation Update: Design for X Jaap Daalhuizen 26 th January 2016

4 Design for Experience in Healthcare IPU Innovation Update: Design for X Jaap Daalhuizen 26 th January 2016

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6 Understanding product experience What am I suffering from? context What will happen? Sense of control Noisy procedure Image quality Narrow tube Patient must lie still +/- 30 minutes Anxiety distracted panic Alienating, technical Crowded during prep. Cluttered/dark room Inefficient Poor quality Stressed staff Trauma patient

7 Experience Flow Methodology Experience Flow methodology This visual map captures the activities and emotions of people in a particular context over time, in relation to a product, service or ritual in their everyday lives. It helps the whole team to see and understand their customers in new ways, and spot the insights that lead to peoplecentered solutions. (Philips, 2014) Patient Journey From symptoms to doctor to information seeking to waiting room to treatment to returning home to diagnosis, etc. Multi-stakeholder, Why a contextual MOOC insights at IDE? Patient & relatives, specialist, technician, nurse, doctor, etc. Workflows, environments System s perspective Touchpoints, product & service Co-creative, multidisciplinary

8 Less anxiety Better compliance Higher imaging quality Faster throughput More satisfied staff Better patient experience

9 What is Design for X? IPU Innovation Update: Design for X Jaap Daalhuizen 26 th January 2016 The Innovation cycle. Buijs, 2011

10 Design for X? a line of principles concerning & methods the concerning qualities the of qualities technical of systems, technical formulated systems, formulated as Design as Design for..., i.e. for..., principles i.e. principles for fitting for a design fitting to a design manufacture, to manufacture, assembly, assembly, distribution, distribution, sales, use sales, etc. use etc. Hubka, 1974

11 Design for X: Dispositional Reasoning Disposition: That part of a decision made in one activity which affects the type, content, efficiency, and progress of activities within other functional areas (Olesen, 1992).

12 Design for X: key points X can refer to Product Life Activities and PD virtues Dispositions are connected to stakeholders Design for stakeholder X Design with stakeholder X Methods for HOW to design, principles for WHAT to design Some X s are more in flux than others Specific X s appear along design process Effect IPU Innovation Update: Design for X Jaap Daalhuizen 26 th January 2016

13 The cost of late change Product Developers tend to postpone decisions due to uncertainty/unpredictablity of disposition DfX offers tools/principles to help make decisions early Stakeholder Product Life system Design for X interaction Product Effect IPU Innovation Update: Design for X Jaap Daalhuizen 26 th January 2016

14 Developing & Implementing Design for X methods

15 Approach to Method Development Co-creative approach to method development Methodology that empowers its users to: learn, stage, execute and manage a given design practice In a dynamic business context Impactful methodology is: Valuable, accessible, usable, Updatable, Sharable. Scope Outline practice workshop Map use-flow Initial method Detail method Pilot version Plan pilot Run pilot Validated method Roll-out

16 Framework for describing design methodology IPU Innovation Update: Design for X Jaap Daalhuizen 26 th January 2016

17 We shape our tools, and thereafter our tools shape us John Culkin IPU Innovation Update: Design for X Jaap Daalhuizen 26 th January 2016