DIGITAL SOCIETY AND THE SOCIOLOGICAL IMAGINATION

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1 DIGITAL SOCIETY AND THE SOCIOLOGICAL IMAGINATION Professeur : William Housely, Vincent Wright Chair, Cardiff University Année universitaire 2016/2017 : Semestre de printemps RATIONALE The first part of this module discusses the revolution in digital information and communication and its implications for sociology. At a general level it considers the rise of disruptive technologies that are inclusive of social media, the internet of things and distributed manufacture. Due to time constraints this part of the module will focus on social media in particular; but in ways that relate to the wider ecology of the emerging contours of digital society and the social and ethical life of methods. This entails a reprise of Wright Mills sociological imagination and arguments that this programme for modern social research is threatened, if not placed in a condition of crisis, by the digital revolution (cf. Savage and Burrows, 2007). We will then explore how the digital revolution generates opportunities for augmenting conventional social research by capturing populations typically missed by conventional social research and for re-orienting social research by rendering new populations thinkable and amenable to research (e.g. online communities cohering around social objects and problems, such as sporting events, political and industrial protests, suicide clusters etc.) and questioning their relationship to social relations off-line. In turn, the argument over digital social research as an augmentation and re-orientation of sociology, rather than as a surrogate for modern sociology, will be clarified and explored in terms of the methodological implications of applied digital social research. This necessitates discussion of digital social research strategy and its particular distinguishing quality of capturing social processes at the level of populations and in real/useful time, thereby transcending the conventional opposition between intensive strategies that capture process or the locomotion of micro social relations amongst particular social groups in particular contexts and extensive research strategies that capture the structure of social populations but only at specific moments (i.e. punctiform accounts of the social) and then only retrospectively. Finally, we will consider the rise of digital society and big social data within the context of networked labour, surveillance, citizenship, futures and timescapes. 12:30 1

2 Lectures 1.) Classic Questions in Digital Times During the course of this lecture we will explore and identify key questions that facilitate social scientific inquiry in relation to digital innovation and change. Drawing from classic and more recent sociological ideas the lecture will focus on questions of social organisation, social change and the place of the social actor within wider digital social relations. Reading: Mills, C. Wright. The sociological imagination. Oxford University Press, Activity: Q/A (General) 2.) What is Digital Society During the course of this lecture we explore the emerging contours of digital societies. How do they relate to key spheres of sociological scrutiny? E.g. culture, economic life, social institutions and the self? We will also consider the role of disruptive technologies in relation to the transformation of social relations in terms of the three classic questions for sociological inquiry. Reading: Manyika, James, et al. Disruptive technologies: Advances that will transform life, business, and the global economy. Vol San Francisco, CA: McKinsey Global Institute, (Executive summary only). Activity: Q/A (General) 3.) New Rules of Digital Sociological Method This lecture will consider the consequences of the empirical crisis in sociology (Savage and Burrows, 2007, 2009) and the challenges presented by new forms of social data. We consider the arrival of open and (potentially) public social media as a source of data for sociology and social science more generally. We consider how new data requires new methods and also how these relate to established research strategies and design in the social sciences. 12:30 2

3 Reading: Edwards, Adam, et al. "Digital social research, social media and the sociological imagination: surrogacy, augmentation and re-orientation." International Journal of Social Research Methodology 16.3 (2013): Activity Q/A (Group breakout) What is meant by the term methodology in the social sciences? What is meant by the augmentation of social research methods? Can you identify an example of traditional methods that might be useful for studying digital society and/or data? Do new forms of social data transform social science theory and method? 4.) Disruptive Technology and Social Change In this lecture we explore the claims made for disruptive technology in terms of innovation and change. We will consider the emerging sociological (and related social science) literature surrounding social media, big data, robotics, new forms of manufacture and smart cities. We will then consider this in relation to theories of social change and outline avenues and strategies for further research that explores these technologies in-action within a variety of social and organisational settings. Reading: Housley, W. (2015) Disruptive Technologies, Social Transformation and the Socio-Digital. Sociological Review Blog. LINK - Activity Q/A (Group breakout). What is meant by the term disruptive technology? Identify examples.. To what extent does technology drive social change?. How is social organisation disrupted by digital technology? 5.) Big, Broad and Open Data 12:30 3

4 Big data has been heralded as a data deluge that offers unparalleled opportunities for the social sciences to scope and interpret massive volumes of open data at scale in order to assess the pulse of the population in real time. This lecture will explore Big Data in terms of the 4 V s (Volume, Velocity, Variety and Verification) consider some of the ways in which this opportunity is being framed and understood and finally consider some of the issues and problems with relying on this conceptualisation of data without suitable theoretical and methodological context. Finally, we will consider the role of big data as a transformative social force in it s own right. Reading: Housley, William, et al. "Big and broad social data and the sociological imagination: A collaborative response." Big Data & Society 1.2 (2014): Activity Q/A (Group Breakout) What is meant by the term Big Data? What types of methods might be used in order to scope Big social data? What are the 3 V s that relate to some of the features of Big Data? What are the shortcomings of Big Data for sociological investigation? Why is collaboration important in relation to approaching Big Data? 6.) Social Media as Data This lecture explores some of the problems and issues surrounding the treatment of social media as data. The lecture will contrast big data approaches with those that seek to explore and understand the interactional and communicative aspects of social media in the digital age. We will review a number of case studies and consider how interactionist approaches (see Atkinson and Housley, 2003) might inform our understanding of social media as data and as communication. Reading: Silverman, David, ed. Qualitative research. Sage, 2016 (Chapter 16 and 17) Activity Q/A (Group Breakout) What is meant by the term social interaction? How might we approach the study of social interaction online? Why might it be important to study social interaction in social media environments? 12:30 4

5 What issues surround the study of social media as both data and interaction? 7.) Ethics, Social Media Analytics and Applications This lecture will explore the ethical dimensions of social media analytics and research. How should social media as data be approached? How do we deal with privacy and research subject anonymity? What are the ramifications for the research process? In addition to the methodological dimensions of ethical approval we will also consider ethical issues surrounding the development of social media analytics that may be used for interventions into social problems and issues such as derogatory and antagonistic speech online and other social bads. Finally, we consider how we might approach frameworks for social media regulation in ethical terms drawing from a number of recent research projects undertaken in this area. Reading: Webb, H., Jirotka, M., Stahl, B.C., Housley, W., Edwards, A., Williams, M., Procter, R., Rana, O. and Burnap, P., Digital wildfires: hyper-connectivity, havoc and a global ethos to govern social media. ACM SIGCAS Computers and Society, 45(3), pp Activity Q/A (Group breakout) Is social media research ethical? Should social media activity be regulated if so how? How might ethics inform social media governance? What type of social problems are generated by social media? What type of social goods are generated by increased connectivity? 12:30 5

6 8.) Networked Labour and Digital Political Economy. During this lecture we will explore the challenges presented by automation and social algorithms to traditional spheres of social activity. We will focus on work, but also consider some developments in health care and education, as a means of unpacking the ways in which automation and social algorithms may disrupt social economic relations in ways that bring new challenges, risks and opportunities. Finally we will consider some of the implications that this may have for general public policy and citizens alike. Reading: Beynon, H., Beyond Fordism. The SAGE Handbook of the Sociology of Work and Employment, p.306 Activity Q/A (Group breakout) Identify new forms of digital work Does automation transform the workplace? If so how? and through what means? Outline how work might change in the next decade Why are algorithms changing the workplace? What types of technology represent key challenges and opportunities for economic and social life? 9.) Digital Futures and the Timescapes of Modernity. This lecture draws from the work of sociologists in order to consider the wider temporal framing and claims being made for new technologies (inclusive of disruptive digital technologies). We consider these in terms of futures and the timescapes of modernity (Adam, 2000) and in terms of both utopian and dystopian visions for digital society. Reading: Housley, W., Focus: The Emerging Contours of Data Science. Discover Society, (23). Activity Q/A (Group breakout) Discuss and identify possible consequences of new (digital) technology for the future? 12:30 6

7 Outline 1.) a utopian vision for digital society 2.) a dystopian vision for digital society Critically consider ways in which human beings will have to live with machines in the future How might new digital technologies help vulnerable social groups and society more generally? 10.) Digital Citizenship: Surveillance, Rights and Participation. During this lecture will explore how things like social media have been used as a means of digital participation. We will explore the extent to which one is able to talk about digital citizenship and consider the ways it has enhanced but also disrupted public discourse. Reading: Lyon, David. "Surveillance, Snowden, and Big Data: Capacities, consequences, critique." Big Data & Society 1, no. 2 (2014): Q/A Class discussion based on Task 2 Manifestos 11.) Overview Summary and overview. Indicative Reading : (1.) Digital Social Research? Reading: Edwards, Adam, et al. "Digital social research, social media and the sociological imagination: surrogacy, augmentation and re-orientation." International Journal of Social Research Methodology 16.3 (2013): (2.) Big Data and Society Reading: Housley, William, et al. "Big and broad social data and the sociological imagination: A collaborative response." Big Data & Society 1.2 (2014): :30 7

8 (3.) Reading the Riots Reading: Procter, Rob, et al. "Reading the riots: What were the Police doing on Twitter?." Policing and Society 23.4 (2013): (4.) Digital Citizenship? Reading: Lyon, David. "Surveillance, Snowden, and Big Data: Capacities, consequences, critique." Big Data & Society 1, no. 2 (2014): Additional References Anderson, Chris W. "Towards a sociology of computational and algorithmic journalism." new media & society 15.7 (2013): Beer, David. "Power through the algorithm? Participatory web cultures and the technological unconscious." New Media & Society 11.6 (2009): Beer, David, and Roger Burrows. "Popular culture, digital archives and the new social life of data." Theory, Culture & Society 30.4 (2013): Beynon, Huw. Beyond Fordism. The SAGE Handbook of the Sociology of Work and Employment, (2015) p.306. Burrows, Roger, and Mike Savage. "After the crisis? Big Data and the methodological challenges of empirical sociology." Big Data & Society 1.1 (2014): Castells, Manuel. Networks of outrage and hope: Social movements in the internet age. John Wiley & Sons, Castells, Manuel. The rise of the network society: The information age: Economy, society, and culture. Vol. 1. John Wiley & Sons, Castells, Manuel. "The new public sphere: Global civil society, communication networks, and global governance." The ANNALS of the American Academy of Political and Social Science (2008): :30 8

9 Edwards, Adam, Housley, William, et al. "Digital social research, social media and the sociological imagination: surrogacy, augmentation and re-orientation." International Journal of Social Research Methodology 16.3 (2013): Engin Isin and Evelyn Ruppert, Being Digital Citizens. London: Rowman & Littlefield, 2015 Fuller, S., (2011). Humanity 2.0: What it means to be human past, present and future. Palgrave Macmillan Ltd Housley, William, et al. "Big and broad social data and the sociological imagination: A collaborative response." Big Data & Society 1.2 (2014): Housley, William. Disruptive Technologies, Social Transformation and the Socio-Digital. Sociological Review Blog. (2015) LINK - Latour, Bruno. (2005). Reassembling the social: An introduction to actor-network-theory. Oxford university press Lupton, Deborah. "Twitter: social communication in the digital age." Information, Communication & Society 17.5 (2014): Manyika, J., Chui, M., Bughin, J., Dobbs, R., Bisson, P. and Marrs, A., Disruptive technologies: Advances that will transform life, business, and the global economy (Vol. 12). San Francisco, CA: McKinsey Global Institute. (Executive Summary). McNair, B., Book Review:" Engin Isin and Evelyn Ruppert, Being Digital Citizens. London: Rowman & Littlefield, 2015". International Journal of Press/Politics. Procter, Rob, et al. "Reading the riots: What were the Police doing on Twitter?." Policing and society 23.4 (2013): Procter, Rob, Farida Vis, and Alex Voss. "Reading the riots on Twitter: methodological innovation for the analysis of big data." International journal of social research methodology 16.3 (2013): :30 9

10 Savage, Mike, and Roger Burrows. "Some further reflections on the coming crisis of empirical sociology." Sociology 43.4 (2009): Savage, Mike, and Roger Burrows. "The coming crisis of empirical sociology." Sociology 41.5 (2007): Savage, Mike. "The Social Life of Methods : a critical introduction." Theory, Culture & Society 30.4 (2013): Smith, R.J., Missed miracles and mystical connections: Qualitative research, digital social science and big data. Big Data? Qualitative Approaches to Digital Research, pp Webb, H., Jirotka, M., Stahl, B.C., Housley, W., Edwards, A., Williams, M., Procter, R., Rana, O. and Burnap, P., Digital wildfires: hyper-connectivity, havoc and a global ethos to govern social media. ACM SIGCAS Computers and Society, 45(3), pp :30 10

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