Art installations. Guidance document

Transcription

1 Art installations Guidance document

2 Guiding principles 3D art, digital displays and plant life can add inspiration and interest to customer facing and interior workspaces. The purpose of this document is to provide practical guidance for adding these installations to your location. Be thoughtful when choosing installations Place with purpose - use installations to create room focal points and encourage conversation Do not over infuse areas with too many installations Installations should represent our brand promise, heritage and commitment to our environment and communities When possible digital displays are the preferred medium For purposes of this document art and installations are used to refer to 3D art, digital displays and plant life 2 of Y

3 Practical application Select installations by size to fit a particular space. Art that is too large will overwhelm and art that is too small will be lost and look out of proportion. The bolder the art, the more room it needs to breathe. Measure the space you want to hang the art and leave enough "white space" so that the installation will not feel crowded. Make installations the center of attraction of a room by playing down the other design elements such as carpeting, wall coverings, and even furniture. A room crowded with other colors, textures, and objects will take the spotlight away from the art. Choose artwork that harmonizes with our color palette. When selecting art to match color, select one or two of the boldest colors in the room and look for installations that have those colors in it. Picking up one or two of the same colors will send a message that the installation belongs in this environment. Make sure there is enough light on the installation to show it off. Consider track lighting or picture lights if the installation requires more light. 3 of Y

4 3D art: General considerations EX: Brand messaging with texture 3D art can serve as a focal and conversation piece for an area Use textures to reinforce messaging Keep executions clean, simple and modern EX: Ocean plastics Consider adding a plaque to explain background & inspiration EX: Recycling 4 of Y

5 3D art: Heritage messages EX: Boys & Girls Club art installation (Match Play 2016) Brand promise We create technologies that drive human progress. Commitment to our planet Ocean plastics are sparking a revolution in packaging and beyond: First in industry to turn ocean plastics into packaging and building an open-source supply chain We re taking discarded plastics from beaches, shorelines, and other coastal areas and turning that into packaging for our products. Designing out waste is good for business and the environment: 35% of plastic used in end-user devices is made from recycled content (by weight) Our extensive technology takeback services have collected more than 1.8 billion pounds of obsolete equipment since % of waste at manufacturing facilities diverted from landfills EX: Oversized guitars signed by top 64 PGA players (Match Play 2017) Commitment to our community (Austin Match Play example for reference) 5 of Y Dell Technologies has a long history for serving the communities in which we live and work, especially when it comes to helping underserved youth. By bringing the World Golf Championships - Dell Technologies Match Play to Austin, we are expanding access to outdoor activities that support youth development and education in the most underserved communities of Austin. Research shows that kids who are active are healthier and do better in school, and outdoor play is essential for the cognitive, physical, social and emotional well being of youth.

6 Digital displays When budget allows digital displays are the preferred recommendation to static messaging Messaging should be relevant to audience Customer facing messages examples Welcome Brand creative CSR creative Appropriate transformation / solutions Interior workspaces examples Internal employee campaigns Comms & HR messages For specific work groups: sales figures, call center stats, etc. Assign a content manager to ensure messaging stays fresh and displays remain in good working condition 6 of Y

7 Plant life Plant life can invigorate a space and add a grounding and warm aesthetic Choose installations that are budget friendly and easy to implement Consider sourcing artificial installations for low maintenance Make sure the installation fits the space do not overcrowd 7 of Y

8 Resources Contact your facilities building manager for input on physical plans Once plans are drafted please submit to Brand Knowledge Center for approval Consider commissioning local vendors for 3D artwork and plant life installations. Locally sourced artwork should be approved by the Brand Knowledge Center before purchase. Contact Joan Pirraglia to source approved digital display vendors For information on general facilities guidelines please visit 8 of Y