Forum Virium Helsinki

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1 Forum Virium Helsinki 1

2 Euskal Hiria / Jarmo Elukka Eskelinen the role of the city service industries and digitalization wicked problems and design thinking the connectors helsinki - city as a living laboratory

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11 Photo credits: street mobile charging business, Uganda. Jan Chipchase, Indri Tulusan, Nokia, 2007

12 web of people b 12 Helsinki 2000 opening

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15 ç We create customer need driven, internationally competitive digital services in the Helsinki metropolitan region in collaboration between companies, public bodies and citizens. Forum Virium Helsinki 15

16 Forum Virium Helsinki the Forum of the Forces Established in 2006 Not-for-profit company owned by the City of Helsinki, Chamber of Commerce and partner companies Starts and manages projects created by partner companies and public bodies Forum Virium Helsinki 16

17 Forum Virium Helsinki the Forum of the Forces Funded by the City of Helsinki and the partner companies, basic funding app. 1,5 mil. Euros / year Projects funded by companies, TEKES, SITRA and EU, project portfolio (2008) app. 13 mil. Euros; 60% private, 40% public Forum Virium Helsinki 17

18 Euskal Hiria / Jarmo Elukka Eskelinen SME partnership program

19 TRAFFIC LEARNING HEALTHCARE RETAIL TRADE HELSINKI LIVING LAB INTERNATIONAL SME PARTNERS PUBLIC - PRIVATE OPEN INNOVATION DIGITAL HOME SERVICES MULTI-CHANNEL SERVICES

20 Daycare center photo diary Helsinki Host City Finnish Mobile TV Forum Virium past projects 20

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23 Euskal Hiria / Jarmo Elukka Eskelinen the role of the city service industries and digitalization wicked problems and design thinking the connectors helsinki - city as a living laboratory 23

24 Euskal Hiria / Jarmo Elukka Eskelinen the role of the city 24

25 Helsinki region homebase Forum Virium Helsinki 25

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27 27

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29 Case: traffic GPS Magazine, 2007

30 case: HITS - Helsinki Intelligent Traffic System Common information platform Customized services for different needs Multi-channel, context-aware, location-based Traffic situation, weather, parking, time tables, routes, events, user generated media

31 the future cityscape? media surfaces in the city always connected city intelligent buildings real & virtual environments case: pasila media city bv

32 Euskal Hiria / Jarmo Elukka Eskelinen the role of the city service industries and digitalization wicked problems and design thinking the connectors helsinki - city as a living laboratory

33 Euskal Hiria / Jarmo Elukka Eskelinen Service industries and digitalisation 33

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35 service platforms Community Public services Commercial services services 35

36 Generic service platforms I use it as I want Specialised service platforms just right for me Service platform integration interfaces, mash-ups 36

37 real and on-line worlds 37 Berlin Potsdamer Platz, Spots project, City Gaze exhibition, Andreas Broeckmann, 2005 Bernd Hiepe

38 Context-aware and communicating environment Self-service and mass-customized service Media surfaces small and large real and on-line worlds 38 Beijing GreenPix Zero Energy Media Wall, designed by Simon Giostra & Partners and Arup

39 39 Seoul Galleria West mall, Arup

40 40 Seoul Galleria West mall, Arup

41 41 Surveillance camera in Milwaukee art museum, photo IHP / ralph, cc Flickr. 2007

42 42 Suica contactless payment used for travel, vending machines and convenience stores

43 43 Cisco Telepresence 2007

44 open innovation 44

45 case: Ubiquitous Helsinki 45

46 ubiquitous event services professional traveller services stadi TV public access TV example: HUBI - ubiquitous helsinki 46

47 Ubiquitous Helsinki Project Portfolio Living Lab environment: Setting up ubiquitous infrastructure in Helsinki area, business model(s) development Project 1 Project 2 First case: ubiquitous services for events Project 3 R&D Project: Future services: customer needs, enabling technologies, business models 47

48 ESC Host City Helsinki 48

49 Euskal Hiria / Jarmo Elukka Eskelinen the role of the city service industries and digitalization wicked problems and design thinking the connectors helsinki - city as a living laboratory

50 Euskal Hiria / Jarmo Elukka Eskelinen Wicked problems and design thinking 50

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54 (Jeff Conklin, 2006; Horst Rittel and Melvin Webber, 1973) Problem is understood only by solving it Parties have different views and positions Limitations and resources change The problem is basically unsolvable wicked problems 54

55 Climate change Aging population Healthcare Social problems, marginalisation wicked problems 55

56 Human centric approach empathy Holistic thinking Courage and experimentation Collaboration, multi-disciplinarity Design thinking 56 Lähde: Tim Brown, IDEO, HBR

57 Test environments and prototypes Multidisciplinary groups Networked communities Small and large projects Iterative processes Design thinking 57 Lähde: Tim Brown, IDEO, HBR

58 case: healthy helsinki 58

59 case: Healthy Helsinki 59

60 Three basic orientations 1. Focusing on health promotion 2. Increasing personal responsibility and offering new possibilities for individual activity 3. Implementing digital services and well-being technologies efficiently in large scale 60

61 Four stages of development Expansion 1/2011 Helsinki Finland International markets Implementation 10/ /2010 Development 12/ /2009 Preparation 2 12/

62 Understanding the users Defining the service vision Service prototyping Defining and implementing the concepts Iteration with the end-users 62

63 Euskal Hiria / Jarmo Elukka Eskelinen the role of the city service industries and digitalization wicked problems and design thinking the connectors helsinki - city as a living laboratory 63

64 the connectors 64

65 "Creativity is the ability to see relationships where none exist." - Thomas Disch 65

66 service platforms Community Public services Commercial services services 66

67 Content and Design service and content pull Technolog y Business models 67

68 user-drivenness Communities Technolog y b Services 68

69 local / global niche audiences b 69

70 shared unique moments b 70

71 context-based services b 71

72 service & concept designers 72

73 living labs 73 Anne Naukkarinen

74 Forum Virium Helsinki 74 Greater Helsinki Promotion / Helsinki Living Lab

75 From Research Labs to Living Labs Research Laboratories R&D Laboratories Living Labs Area University Company User Separate universities Basic Research Universities & industry Research & Development Universities, industry, public sector & users User- Driveness Source: Kehitysalustoilla neloskierteeseen, 2007 Helsinki Living Lab / Janne Orava /

76 Living Labs: Research, R&D and Business RESEARCH R&D LIVING LABS BUSINESS Living Labs can be utilized in every level; business, R&D and research Source: Kehitysalustoilla neloskierteeseen, 2007 Helsinki Living Lab / Janne Orava /

77 Living Lab is Ecosystem for user-driven innovations Everyday users with researchers Research, development and innovations. Co-creation, learning, best practices Source: Greater Helsinki Promotion, 2007 Helsinki Living Lab / Janne Orava /

78 Helsinki Living Lab Funnel USERS ENABLERS infrastructure policies needs & desires cases & projects methods tools DEVELOPERS UTILIZERS Helsinki Living Lab / Janne Orava /

79 European Network of Living Labs 79 European Network of Living Labs

80 Austria Mobile City Bregenz Ireland Arc Labs Waterford Austria CEIT Living Lab Italy Frascati LL Belgium Open InnovationCentre Italy Trentino as a Lab Belgium Czech Rep Denmark Finland Finland Finland Finland Finland Finland Finland France France France France Germany Germany Germany Germany Greece Hungary Hungary Hungary IBBT-iCity Wirelessinfo LL Copenhagen Living Lab Helsinki Living Lab Turku Archipelago Agro Living Lab Kainuu Living Lab Lahti Living Lab Northern Rural Urban Laurea LL network ICT Usage Lab Quartier Numerique LEVIER Normandy Living Lab Mobile City Bremen Knowledge Workers LL VDC ViRaL Cooperation Lab Lever Györ Automotive Gödöllö Rural Creative Knowledge Centre LL Italy Italy Netherlan ds Portugal Portugal Portugal Portugal Portugal Portugal Slovenia Slovenia Slovenia Spain Spain Spain Spain Spain Sweden Switzerla nd UK UK UK ITL TLL Sicily Freeband experience lab Madeira LL SJM-ILL Creative Media Lab RENER ECO LivingLab Living Labs Minho Slovenia elivinglab ICT Techn. Network Slovenian automotive i2cat Dig.Lab Catalonia Cudillero Living Lab Soria Living Lab ehealth LL Zaragoza Living Lab Botnia Living Lab Cyber Care Clinique Manchester EastServe Digital Lifestyles 80 European Network of Living Labs

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82 Euskal Hiria / Jarmo Elukka Eskelinen the role of the city service industries and digitalization wicked problems and design thinking the connectors helsinki - city as a living laboratory 82

83 Main messages Openness and active communities drive innovation No organisation can do it alone Main angles: Pragmatic, real-life projects Service / concept / application pull Innovation in public services Design thinking and living labs Forum Virium Helsinki 83

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