The power behind a Leader

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Julian Boyd
6 years ago
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4 The power behind a Leader For Betonrossi, success is the result of ideas developed through intuition, experience, research and technology. Great ideas for the construction world and even greater resources. The resources and power behind a leader producing high performance and special concretes, highly workable, mechanically strong, durable and safe. An industrial and production partnership that has radically changed the shape of the market with its annual production of about one million and three hundred cubic metres of concrete, its 50 mixing plants - located in the north of Italy - and over 250 truck mixers and concrete pumps. Extraordinary human resources and production assets, a unique capital of men, means and technology at the service of the construction industry. All because in such a fragmented and complex industry, Betonrossi has opted for quality, following a precise strategy that has led it to become the technological reference point of the sector. Betonrossi: an extraordinary wealth of ideas, men and resources.

Technology, Quality and Innovation Technology characterises Betonrossi above all.

An industrial and production company today acknowledged as being at the technological forefront of the entire sector.

and, last but not least, its capacity to promote and offer the market high quality and high performance concrete. For example?

progressively equipped all its mixing plants with a purpose-made control system able to automatically recognise the vehicle and the type of

production cycle and satisfy the strictest quality standards.

6 Technology, Quality and Innovation Technology characterises Betonrossi above all. In a somewhat fragmented and complex sector, Betonrossi has opted to follow a precise strategy aimed at quality. An industrial and production company today acknowledged as being at the technological forefront of the entire sector. An important objective reached through continuous improvement of its production technologies, large investments in research and development and, last but not least, its capacity to promote and offer the market high quality and high performance concrete. For example? We need only look at all the latest generation premix batching plants subject to automatic production control procedures and automated control systems. Or remind that the company, in order to guarantee the top quality of the incoming aggregates and, consequently, the final product, has progressively equipped all its mixing plants with a purpose-made control system able to automatically recognise the vehicle and the type of material transported, weigh the materials, manage the supplies and carry out the required tests and checks: all designed to optimise the production cycle and satisfy the strictest quality standards. Quality, and EN ISO 9001 certification, confirming Betonrossi operates a Quality System while underlining its commitment to the search for total quality. An important warranty for the customer, who can confidently place his trust in a large industrial production group that not only carries out systematic tests on its raw materials, its plants, machines and on its final product, but is also continuously training and updating its personnel. The final aim? To provide the customer with products that satisfy his needs; targeted products that are always of the best quality. Mixing plants ZIBIDO S.GIACOMO VERONA S. LUCIA MEDOLE ROVERETO COGOLLO DEL CENGIO MARANO VICENTINO VERONA LA RIZZA POZZOLO/MARMIROLO CANOVE DI ROANA MONTECCHIO PRECALCINO MONTEBELLO VICENTINO FINALE EMILIA

No problem, only solutions At Betonrossi, research, know-how and technology are combined and focused towards innovative solutions, including troubleshooting activities, for the numerous and

Over the years, Betonrossi has developed innovative concretes that have been progressively introduced alongside traditional cementitious mixtures to satisfy the specific and actual needs of its

Betonrossi philosophy is a solution for each job-site : designed, durable and high workable concretes, sound and thermally insulating mixtures, concrete for structural repair and seismic upgrade,

8 No problem, only solutions At Betonrossi, research, know-how and technology are combined and focused towards innovative solutions, including troubleshooting activities, for the numerous and diversified needs of the construction industry. Over the years, Betonrossi has developed innovative concretes that have been progressively introduced alongside traditional cementitious mixtures to satisfy the specific and actual needs of its customers, more and more and better and better, working alongside them in identifying and solving problems linked to the use of concrete. Betonrossi philosophy is a solution for each job-site : designed, durable and high workable concretes, sound and thermally insulating mixtures, concrete for structural repair and seismic upgrade, coloured mixtures for architectural buildings. Special and decorative concrete for maintenance of existing structures. Betonrossi s greatest ambition is to offer its customers a wide range of concrete mixtures and solutions both for general purpose and specific applications. In this view, Betonrossi offers to designers and contractors a technical support aimed to simplify the construction process and finalized to achieve the best results at lower costs.

Customer relations and service Betonrossi always works in partnership with its customers, listening to and interpreting their needs, guiding them towards the right solution to any problem whatsoever.

The concepts of service, quality, reliability and assistance are at the heart of the group s strategies and philosophy, a genuine must do transformed each day into a profitable partnership with the

10 Customer relations and service Betonrossi always works in partnership with its customers, listening to and interpreting their needs, guiding them towards the right solution to any problem whatsoever. A company at the forefront of design and technical support to construction businesses, contractors and designers. The concepts of service, quality, reliability and assistance are at the heart of the group s strategies and philosophy, a genuine must do transformed each day into a profitable partnership with the customer. Whether talking about large projects or just one small jobsite, professional know-how, technological support and assistance are Betonrossi key-factors. Qualified, versatile and ready to go. How, when and where is needed. Betonrossi is always at work, 24 hours a day, with vehicles and products of excellence and, above all, with highly qualified skilled personnel, because for us the human factor is a strategic and essential component to solve any construction site problems. At Betonrossi, not only will you find technicians, but also the best qualified experts in the field of construction, professionals always ready to stand alongside you to help and advise on the best use of our products, from design to realisation, putting their experience, equipments and the whole knowhow of our research laboratories at your service.

Research & Development The Research & Development department is the group s true and proper strategic centre, the hub of activities directed towards the continuous evolution of the product and the

A department equipped with the latest sophisticated instrumentation manned by an exceptional team of highly qualified technicians and professionals who work in a continuous partnership with the

12 Research & Development The Research & Development department is the group s true and proper strategic centre, the hub of activities directed towards the continuous evolution of the product and the use of the most innovative and effective technologies. A department equipped with the latest sophisticated instrumentation manned by an exceptional team of highly qualified technicians and professionals who work in a continuous partnership with the customer, interpreting his needs and then converting them into highly qualified products and services. High-profile research and technology used and applied not only for production but also in the Central Laboratory and in the Test Centres for testing the characteristics and performance of each single concrete mixture, in order to identify any engineering or construction problems together with the customer and propose performing and more effective solutions. These could be high strength, good workability and easy casting, all tested and guaranteed by the quality and experience of a large industrial group. From the application methods of the various products to the formulation of tailor-made mixtures designed to solve specific problems, from specialist technical advice to individual job-site requirements, our experts can provide a speedy and precise response capable of satisfying the most complicated and diverse needs of our customers through an evaluation of the production processes, the environmental conditions, required performance and the specific items of each project.

Environmentally friendly Betonrossi is, by tradition, very sensitive to environmental issues and to any impact that its production activities may have on the environment itself.

Because for Betonrossi, eco-friendly is not just an in word but is a daily requirement.

greater respect and protection of the environment.

14 Environmentally friendly Betonrossi is, by tradition, very sensitive to environmental issues and to any impact that its production activities may have on the environment itself. For this reason, it has always made use of clean production methods and technologies, with levels of respect for the environment often far above those laid down by current standards. Because for Betonrossi, eco-friendly is not just an in word but is a daily requirement. This can be seen in the constant attention being paid to the ecological aspects of each mixing plant and production facility and the use of the very latest advanced technology devoted to greater respect and protection of the environment. A respect that can be confirmed above all by the ISO environmental management certificate awarded to Cementirossi, the parent company of the group, who for the first time in Italy has extended its control process to mines and quarries. An important threshold that well describes the philosophy of the entire group and which, it should be emphasized, is merely official recognition of the procedures and methods that have always been at the heart of company policy.

15 Our industrial approach to the production of ready-mix concrete has allowed the group to become a leader in the Italian market in a very short time. A target that has been reached thanks to a programme of important investments made in order to introduce modern technologically advanced mixing plants that can satisfy the technical, economic and logistic needs of the market, while at the same time profoundly respecting ecological, environmental impact and safety aspects. Continuous research and technical innovation of products, together with the close attention paid to customers, make Betonrossi the reference point of the sector. Massimo Vecchi Betonrossi Managing Director

16 February Betonrossi S.p.A. Via Caorsana, Piacenza (Italy) - Phone Fax

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