UT i.school. Hideyuki Horii Executive Director of i.school Professor, School of Engineering The University of Tokyo

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1 UT i.school Hideyuki Horii Executive Director of i.school Professor, School of Engineering The University of Tokyo 1

2 1979 SONY First Walkman 2

3 Lifestyle to carry music 3

4 UT i.school Started in 2009 as a program of Center of Knowledge Structureing, The University of Tokyo (Director, Hideyuki Horii) Ability to produce human-centered innovation Workshops with UT students and some people from partner companies 4

5 Background Concept Pursuing Cool JAPAN Strategy of Japan is to create more Japanese-sense-based products and services that are appreciated all over the world. Human-Centered Innovation Not technology-centered innovation Innovation from insight into human lives and values 5

6 Pursuing Japanese value 6

7 Goal for i.school students To be able to design workshop processes for creative works To have confidence to be innovative 7

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9 We cultivate to educate a new style of leadership. This encourages leaders to serve others while staying focused on achieving results in line with a broad view to business and society, i.e. they conceive innovative ideas, collaborate with a variety of stakeholders, and facilitate to realize changes.

10 We believe every technology, system and culture created by mankind has been inherently evolved to seek more freedom, more equality and, above all else, more happiness. As we enjoy sustainable happiness, we need to create things rooted in a deep understanding of humans realistically and holistically.

11 Investigate a large quantity of information using a computer to clarify the relationship between elements and find useful information more quickly. Through an active use of ICT, we provide good perspectives with which students notice important facts and their mutual relationships. The tools are also expected to promote communication between different disciplines as a common language. Discover unexpected relationships between various fields and generate innovation of, social, economic, and cultural value through discussion.

12 Along with deep-seated pathologies of society including discrimination, poverty, ethnic feud, and environmental pollution, we also have to consider contemporary social issues such as global warming, dwindling birthrate and an aging population, and global shortage of food and water. We don t encourage students to break down issues into details and try to resolve each of them individually. We rather believe we had better help them become aware of a broader social issue as a whole. This shall transform the issue into innovation opportunities. In other words, we emphasize viewpoints of change makers.

13 We believe practices help to create innovative ideas with reality. We also believe participation in the practices provide invaluable experiences of learning to innovate. Collaborating with corporations and governments in an affirmative way shall create these precious opportunities.

14 i.school Toward better communication between working mothers and their children at home by IDEO and Stanford d.school 2 Foresight of India by Hakuhodo 3 Creating a social enterprise by H. Horii and T. Sumitani 4 Designing Eco-Experiences by Design Division, Hitachi 14

15 Toward better communication between working mothers and their children at home by IDEO and Stanford d.school

16 International Collaboration IDEO, USA d.school, Stanford Univ. IDE, Royal College of Art, UK Aalto Univ., Finland id, KAIST, Korea They offer their best workshops for i.school 16

17 Process leading to innovation 17

18 Mechanisms for newness 1. Understanding others : 09WS1, 10WS, 10WS4 2. Foresight : 09WS2, 10WS4 3. Clarifying concepts : 09WS4, 10WS6 4. Shifting cognitive pattern : 10WS4 5. Shifting value system : 10WS5 6. Finding new combination : 09WS3, 10WS6 18

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24 Uniqueness of i.school 1 Knowledge Structuring supports innovation 24

25 Uniqueness of i.school 2 Innovation science Innovation workshop itself is the subject to study Cognitive science, Organizational behaviors, Knowledge engineering, Pedagogy Results of studies are utilized to design better innovation workshop 25

26 Three Components in Human Development Skill set Motivation Mind set 26

27 i.school 2013 Summer Program: English WS5E: Subculture business Field survey : Akihabara, Harajuku Create new subculture businesses WS6E: CSR for Tohoku recovery Interview survey : Companies Create new CSR for Tohoku recovery Field trip to Otsuchi village in Tohoku 27