Category BDS AIS TLS Total. Articles in Refereed Journals Articles-in-Progress (All) 1 1

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1 Chyong-Ling Lin, Ph.D. Assistant Professor Department of Business Administration College of Business, Chung Yuan Christian University Academic Background Ph.D. South Dakoda State University, United States, Educational administration, Qualification Scholarly Academic Work Experience Work Experience Academic Assistant Professor, Business Administration, Chung Yuan Christian University (August, Present), Taiwan, Taiwan. Assistant Professor, Business Administration, Lung-Hua Science and Technology University (August, July, 2008), Taiwan, Taiwan. Teaching Courses Taught Courses from the Teaching Schedule: Advertising, Contemporary Business Practice, Contemporary Management, Human Relationship, Image and Brand Management, International Business Environment and Operations, International Marketing Management, Introduction to Business, Management, Marketing Management Intellectual Contributions Intellectual Contributions Grid Category BDS AIS TLS Total Articles in Refereed Journals Articles-in-Progress (All) 1 1 Publications in Refereed Conference Proceedings Books, Monographs, Compilations, Manuals, Supplements, Chapters, Cases, Readings Presentations of Refereed Papers Refereed Articles Applied or Integrative/application Scholarship Lin, C., Yeh, J., Wu, M., & Lee, W. (2015). Religious Orientation, Endorser Credibility, and the Portrayal of Female Nurses by the media. Journal of Religion and Health, 54 (5), Basic or Discovery Scholarship Yeh, J., & Lin, C. (2013). Beauty and Healing: Examining Sociocultural Expectations of the Embodied Goddess. Journal of Religion and Health, 52 (1),

2 Lin, C., & Yeh, J. (2013). Modeling religious involvement: a qualitative integration based on female role visualization consumption. Quality & Quantity, 47, Lin, C., Yeh, J., & Lo, W. (2012). Humor roles of females in a product color matrix: a qualitative conceptual development. Quality & Quantity, 46 (1), Yeh, J., & Lin, C. (2010). Measuring the Effectiveness of M-Commerce Ads: Implications of the AEI Model and Purchasing Behaviors. Social Behavior and Personality, 38 ( 2), Lin, C., & Yeh, J. (2009). Comparing Society's Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness. Journal of Business Ethics, 90 ( 1), Lin, C. (2008). Sexual Issues Xthe Analysis of Female Portrayal Preference in Taiwanese Printed Ads. Journal of Business Ethics, 83 (3), Yeh, J., & Lin, C. (2006). Image Consumption: The Study of Bridal Photography;Semiotic; and Feminine. Advances in Consumer Research, 33 (1), Yeh, J., & Lin, C. (2005). Museum Marketing and Strategy: Directors' Perception and Belief. The Journal of American Academy of Business, March (2), Refereed Proceedings Applied or Integrative/application Scholarship Lin, C. (2018). THE RESEARCH OF CONTEMPORY BRASSIERE TELEVISION COMMERCIAL UPON SOCIAL FEMINISM IN TAIWAN. UAC International Summer Conference in Okinawa. Lin, C., & Yeh, J. (2018). The evolution of contemporary brassiere television commercial upon social feminism in Taiwan International Symposium of Creative and Sensibility Design. Lin, C., Yeh, J., & Huang, Y. (2018). How to solve the problems with Taiwanese Hakka culture tourism marketing International Conference on Business and Information. Lin, C. (2017). The research of airline cabin crew uniform on consumer behavior International Symposium of Creative and Sensibility Design. Lin, C., Yeh, J., & Wang, T. (2017). The Effect of Airline Cabin Crew Uniform on Consumer Behavior. UAC International Summer Conference in Hokkaido, 2017, Lin, C. (2016). The study of female clothing portrayal and impulse buying Symposium of Creative and Sensibility Design. Yeh, J., Lin, C., & Wang, S. (2016). The actresses character casting in Asian soap opera. Universal Academic Cluster International Spring Conference in Nagoya, 2016, yeh, j., & lin, c. (2015). Creativity and marketing: The analysis of the contemporary female ads image by humor persuasive pattern and product color Matrix Symposium of Creative and Sensibility Design. Lin, C., & Yeh, J. (2014). Fairy tales consumption: Female portrayals in contemporary illustration Symposium of Creative and Sensibility Design. Basic or Discovery Scholarship Lin, C., & Yeh, J. (2013). The Study of Usability Performance in the E-commerce websites. The 3rd International Conference on E-Business Technology and Strategy, Lin, C., Yeh, J., & Kao, C. (2012). An Empirical Comparison of Usability Performance in the E-Commerce Websites International Conference on Business and Information, Lin, C., & Yeh, J. (2011). The Female Visualized Consumption Development beneath Religious Culture Demonstrated in Taiwan Medicine Industry. The 2011 International Symposium on Marketing and Logistics (ISML). Lin, C., & Yeh, J. (2010). Female humor and product attribution: understanding women's place in advertising consumption. The Fourth International Conference on Management Science and Engineering Management. Yeh, J., & Lin, C. (2010). Feminist consciousness and media culture: from religious views. The Fourth International Conference on ManagementnScience and Engineering Management. Lin, C. (2010). Marketing Aesthetics on the Web:Personal Attributes and Visual Communication Effects. 5th IEEE International Conference on Management of Innovation and Technology (EI), 2010, Singapore: IEEE Engineering Management Society Singapore,

3 Invited Articles/Reviews Lin, C. (in press, 2018). The analysis of shopping website design according to PCM matrix. Journal of Tung Fang Institute of Technology*. Books, Monographs, Compilations, Manuals Books Lin, C., Yeh, J., & Kao, C. (2013). The study of usability performance in the e-commerce websites. In P. Chuan, V. Khachidze, I.K.W. Lai, Y. Liu, S. Siddiqui, & T. Wang (Eds.), Innovation in the high-tech economy. New York: VWF Verlag für Wissenschaft und Forschung. Lin, C. (2005). Design Marketing. Taiwan: WUN CHING PUBLISHING GROUP. Presentations of Refereed Papers Grants International Lin, C. & Lin, S. (2013). The Application of Social Presense within the E-commerce and Physical Store Cross-Strait Conference on Management and Economics, Xi'an, China-PRC. Lin, C. & Chen, Y. (2011). The relationship between personality and brand personality* Cross-strait Conference on Management and Economics*, Bejing, China-PRC. Lin, C. (2008, December). Religious Rescuing: The Cross-culture Divine Feminine Visualization and Consumption in Medicine Ads. The 2nd World Business Ethics Forum: Rethinking the Value of Business Ethics, Hong Kong, China. Lin, C., Yeh, J., & Chou, S. (2008, June). THE CROSS-CULTURE ANALYSIS OF FEMALE ROLE PORTRAYAL DEPICTION IN TAIWANESE PRINT ADS Annual Meeting of the Human Behavior and Evolution Society (HBES), kyoto, Japan. Lin, C. & Yeh, J. (2008, June). Examing the Role of Cultural Approval for Feminity Visual Consumption in the early taiwan medicine ads Annual Meeting of the Human Behavior and Evolution Society (HBES), Kyoto, Japan. Lin, C. (2007, July). The Prefernce Analysis of Image Consumption in Taiwanese Female Celebritiesty Stereotypes. BAI International Conference on Business and Information, Tokyo, Japan. Lin, C. (2005). Image Consumption: The Study of Bridal Photography; Semiotic; and Feminine ACR North America Conference, Texas, United States of America. National Yeh, J. & Lin, C. (2017). The Study on the Effect of Airline Cabin Crew Uniform on Consumer Behavior Symposium of Creative and Sensibility Design, Taoyuan, Taiwan. Yeh, J. & Lin, C. (2016). The study of female clothing portrayal and impulse buying Symposium of Creative and Sensibility Design, Taoyuan, Taiwan. Research 2011: Lin, C. An Empirical Study of Fairy Tales Consumption:Female Portrayals and Social Taboo in Contemporary Illustration(GM08), Principal Investigator, GOV-Ministry of Science and Technology (MOST), Taiwan. 2010: Lin, C. The Female Visualized Consumption Development beneath Religious Culture Demonstrated in Taiwan Medicine Industry, GOV-Ministry of Science and Technology (MOST), Taiwan. 2009: Lin, C. Digital Design Marketing: Usability studies for the E-commerce Web Sites, GOV-Ministry of Science and Technology (MOST), Taiwan. 2009: Yeh, J. & Lin, C., The Female Visualized Consumption Development beneath Religious Culture Demontrated in Taiwan Medicine Advertisement, GOV-Ministry of Science and Technology (MOST), Taiwan. 2008: Yeh, J. & Lin, C., Feminist Actualization toward Humorous Culture Value: Approaches to Feminist Visual Consumption upon Product Categorization, GOV-Ministry of Science and Technology (MOST), Taiwan. 2007: Lin, C. Women's Humor and Public's Perspective: Exploring Femininity Visual Consumption upon Role Expectation, GOV-Ministry of Science and Technology (MOST), Taiwan. 2007: Lin, C. Different Consumers' Aesthetics Values toward Female Role Portrayal and Product Attribute in Bridal Photography, GOV-Ministry of Science and Technology (MOST), Taiwan.

4 2007: Yeh, J. & Lin, C., Front Region and Back Region: Rite Construct upon Culture Value and Brand Knowledge in Female Image Consumption, GOV-Ministry of Science and Technology (MOST), Taiwan. 2007: Yeh, J. & Lin, C., Approaches to Visual Consumption the Cross Cultural Studyof Female Role Portrayal, Physical Attractivess, and Visual Appeal, GOV-Ministry of Science and Technology (MOST), Taiwan. 2006: Lin, C. The Effect of Cinderella Factor for Modern Visual Consumption: The Cross Cultural Study of Female Role Portrayal and Visual Appeal, GOV-Ministry of Science and Technology (MOST), Taiwan. Papers Under Review Service Lin, C. (2018). "The analysis of shopping website design according to PCM matrix," Revised and resubmitted to Journal of Tung Fang Institute of Technology. Service to the Institution Department Assignments Assurance of Learning - Institutional Service: : Committee of Master Program for Recommended Application for Master Programs : Committee of Recommended Application for Undergraduate Programs : Committee of Master Program for Recommended Application : Recruitment and Marketing Committee : Library Committee University Assignments : Library Committee Business Administration, Chung Yuan Christian University Department Assignments : DBA Assurance of Learning Team : DBA Teaching and Administrative Assistants Selection Committee : DBA Evaluation and Improvement Committee : DBA Undergraduate Affairs Committee : DBA Affairs Committee : DBA Improvement Team for Departmental Evaluation : Editorial Committee for Chung Yuan Management Review : DBA Mid-long Term Planning Committee : DBA Evaluation and Improvement Committee College Assignments : College Executive Committee : College Executive Committee University Assignments

5 : General Curriculum Committee : Continuing Education Committee : Student Incentive and Penalty Committee : Management Committee for Campus Transportation and Fire Prevention Safety : Student Counseling Committee : University Curriculum Committee : Janitors Reviewed Committee : University Affairs Committee : Information Technology Committee : Student Publication Guidance Committee