NEM ETP New European Media initiative

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1 NEM ETP New European Media initiative driving the future of digital experience Silvia Boi NEM Steering Board Member Engineering Ingegneria Informatica NEM ETP 1

2 the NEM perimeter NEM is the European Technology Platform dedicated to Content dealing with Connected, Converging and Interactive Media & Creative Industries NEM ETP 3

3 within NEM ETP 4

4 A relevance! The entire European Media and Content Industry (MCI) sector in Europe produced some 213 billion Euros in In 2007, the entire European economy employed 226 million people; the MCI employed 10.8 million people across Europe. The average annual growth rate in employment for the MCI between 1995 and 2007 was higher than the growth rate of the whole economy NEM ETP 5

5 with some (other) figures at stake the Creative Industries is one of Europe's most dynamic sectors having an important growth potential as the Internet develops. It accounts today around 3.5% of the GNP of the EU and 3.8 % of its workforce (5 million jobs). It is divided in the following main branches: Music, Books, Art, Film, Broadcasting, Performing Arts, Architecture, Designs, Publishing, Advertising, Software and Games. Creative Economy Report (2010) UNTAD NEM ETP 6

6 and a challenging societal impact As a sector, the media content sector has moreover a major societal impact, for example : European citizens spend on average 1/3 of their waking time consuming media in one form or another European Content and particularly Creative industries are dominated by small enterprises. Most of them are even very small; microcompanies and free-lancers represent 85% of companies in creative industries. "The European Creative Industries Alliance from concept to reality " Speech by Reinhard Büscher on the objectives of the European Creative Industries Alliance NEM ETP 7

7 Source : GO-Globe in a word of big (impressive) numbers NEM ETP 8

8 NEM the New European Media ETP Thanks to all active members! A community A network A summit A vision A strategic research agenda Position papers A periodic news letter March , Brussels NEM ETP 9

9 with members from Industry sector (42%), Universities (23%) Research institutes (19%). 40% have SME status NEM ETP 10

10 NEM members - geography Spain (19%) Germany (12%) U.K. (9%), France (8%), Italy and Greece (7% both) Belgium (5%). Portugal (3%) 13% of NEM members who are from countries which are not part of EU 5% of members who are from outside of Europe NEM ETP 11

11 New NEM in a nutshell Cluster of clusters Cluster of associations Cluster of platforms Content & Creative industries Cluster of clubs Cluster of projects dealing with Connected, Converging and Interactive Media & Creative Industries NEM ETP 12

12 Creative Industries NEM ETP 13

13 with 3 main missions strategy mission provide a coherent business focused analysis of research and innovation related to societal challenges and industrial leadership actions mobilising mission mobilise industry and other stakeholders within the EU to work in partnership and deliver on agreed priorities dissemination mission share information and enable knowledge transfer to a wide range of stakeholders across the EU NEM ETP 14

14 A step forward! NEM is taking this opportunity to focus on and tackle the Media and Content Sector, aiming to be a cluster of clusters and an experimentation platform towards innovation specifically for the Media and Content Industry. NEM ETP 17

15 with clear added values NEM as a centre for convergence NEM as a centre of Innovation NEM as a centre of influence NEM as a centre for networking March , Brussels NEM ETP 18

16 A social platform NEM ETP 19

17 Thanks for your attention! NEM ETP 20

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