Bridging the Gap. How to leverage BIM and VDC technology for marketing purposes

Transcription

1 Bridging the Gap How to leverage BIM and VDC technology for marketing purposes

2 Before we get started please download kahoot! Kahoot.it

3 Marketers aren t using BIM/VDC as a differentiator within the AEC Industry

4 The AEC Industry is slow to adopt Technology, we are one step ahead of the Agriculture industry.

5 Research Surveyed 116 Contractors websites from around the US 15 of them used BIM/VDC as a main differentiator 12.93%

6 Why is not using BIM and having it differentiate your firm an issue? You re going to get shut out of opportunities: If you aren t involved, or if you re not getting your people trained right now, my guess is you ve probably already been deselected from a possible bidding opportunity because of your lack of experience in this area. (Achrnews.com)

7 Why is not using BIM and having it differentiate your firm an issue? If in one or two years from today 50% of all RFPs in the AEC industry would require BIM and you have not yet established a BIM consultative expertise, you would have to win twice as many of none-bim RFPs just to maintain the same level of business. Essentially, be twice as strong in a market half the size. (Autodesk)

8 What are BIM and VDC?

9 What is BIM? Time to use Kahoot!

10 What is BIM? Frustratingly, BIM actually has lots of definitions, many generated by various organizations, because the subject has changed over the years.

11 What is BIM? Building Information Modeling is an intelligent 3D model-based process that gives architecture, engineering, and construction (AEC) professionals the insight and tools to more efficiently plan, design, construct, and manage buildings and infrastructure.

12 What is VDC? VDC = The means and methods Virtual Design and Construction (VDC) is the management of integrated multi-disciplinary performance models of designconstruction projects, including the product (i.e., facilities), work processes and organization of the design - construction - operation team in order to support explicit and public business objectives.

13 BIM 360 Products Navisworks

14 Revit Infra. Navisworks BIM 360 Products C4R & BIM 360 Team

15 Infraworks Navisworks C4R & BIM 360 Team Revit BIM 360 Products

16 What are some BIM and VDC tools/technologies?

17 BIM or VDC? Revit AutoCAD Architecture InfraWorks Civil 3D Vehicle Tracking Collaboration for Revit (C4R) Navisworks AutoCAD Fabrication ReCap BIM 360 Field, Glue, and & Docs Bluebeam Virtual Reality BIM 360

18 BIM = The map VDC = The means and methods

19 InfraWorks

20 Drone Technology

21 Photogrammetry

22 LiDAR

23 Autodesk ReCap 360

24 Clash Detection with Navisworks

25 Virtual Reality When we started embracing VR in the design and building process, we began seeing faster project approvals, increased positive client interactions and higher client satisfaction, -McCarthy Building Companies

26 Virtual, Augmented and Mixed Reality

27 How can you use BIM for marketing Materials and content?

28 Convey a story... Highlight a problem your team overcame. Demonstrate a solution to a client's issue. Illustrate how your future project will fit in with the surrounding environment. Demonstrate your team's expertise. Create a video highlighting an award-winning project.

29 How do you use it as content? Proposals Social Media Website Presentations Blogs Community engagement

30 InfraWorks

31 Virtual Reality 4bae-af95-a961c365cec2

32 Make a 360 Pano with your team: FOLLOW THESE 7 STEPS: In Revit, click 'Render to Cloud' and select 'all views' Hover over a view, select 'Render-As > Stereo Pano' Click 'Render' Once rendered, click the thumbnail to preview Click 'Preview' on Phone Scan the QR-code with your iphone or Android Place your phone into Google Cardboard and view!

33 BIM 360 Docs

34 Why video? Why Facebook? Facebook has 1.6 Billion Users 210 M in North America Video posts have 135% greater organic reach than photo posts Video will constitute 80% of all global internet traffic by 2019

35 How do you leverage BIM/VDC as a differentiator

36 What s the value? Attribute Function Consequence Psychosocial Consequences Value Clearly Defined BIM Workflow Ability to identify issues in the design phase Clash Detection Identified Design issues prior to construction Eliminates Change Orders Drone/point cloud data Up to date data on construction progress BIM 360 Increased communication Up to date documents in the field Confidence in GC Performance by Owner Client has more confidence and trust in the GC Reassurance of project success Owner has access to project data More transparent Saved money Saved time Less headaches Eliminates rework Saved time Saved money Quickly identify issues Track measurements Track progress Lifecycle BIM Accuracy in as built documentation

37 Human Centered Design & VR

38 Human Centered Design Human centered design is a unique approach to problem solving.

39 Human Centered Design Human centered design is a unique approach to problem solving. Three step approach: Inspiration Ideation Implementation

40 Virtual Reality and Human Centered Design

41 Virtual Reality and Human Centered Design

42 Thank You! Visit ASTI.com Cassandra Vagher