SFU. Sponsorship Package. Bottled.

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1 SFU Sponsorship Package Bottled

2 What is Bottled Media? Bottled Media is a diverse exploration of alienation and its consistent presence in modern society. The project is divided into a series of sub-themes that are illustrated through a chain of small projects -- each project portrays a unique perspective. The sub-projects may be in the form of video documentaries, animations, graphic posters, film and interactive games. The inspiration for Bottled Media stems from the idea of a message-in-a-bottle. More specifically, one might see this concept as a metaphor for desired contact or societal integration. Since the metaphor is most poetic, and best experienced, in a physical form, we will have a physical pool consisting of messages in bottles. These messages will hold a code that links to a corresponding project. Audiences can input such codes into the web-based environment and view the respective project.

3 Marketing This project will be marketed through several unique approaches. There will be a series of four pre-launch demonstrations conducted at four fountains in the lower mainland. At each demonstration, brochures and fliers will be distributed. Each location will symbolize one of the sub-themes of alienation. The final sub-theme will be conveyed during our final event presentation.

4 Sub-Themes Geographical This section provides audiences with insight into implicit cross-cultural differences by virtue of origin. This will be accomplished through multicultural explorations pertaining to the physical, emotional, and cognitive facets of humanity. Political We attempt to reach audiences through clever, concise art pieces that deal with current issues. Each piece demonstrates a form of discrimination evident in Canada s political structure. Psychological Exploring only a few elements of psychology, the main task of this section is to demonstrate the implicit alienation in having a mental deficiency. Accomplished through related mediums, perspectives will be established through the devastating effects of OCD, addiction, and other disorders. Social Taking a step directly into societal hierarchy, this section will dissect and euphemize the hypocrisies and idiosyncrasies that have fallen into each social microcosm of our lives, from high school to the world around us. Technological Many facets of technology have stemmed new cultural structure, economy, virtual property, and diversity, while completely reforming social habits, interactions, communication, and education. It is to this world of virtual existence that this section refers to, displaying some of the more obvious downsides to the modern trend of technological dependence.

5 Event Day... August 2nd, 2007 Our projected audience consists of the general public and students from Simon Fraser University. Those interested in the installation may include the School of Interactive Arts and Technology, the School of Computing Science, the Faculty of Business Administration and the Faculty of Arts. However, this event will be also marketed to high schools and will encourage community attendance through a series of marketing pre-events. Bottled Media will be launched as a physical installation at the convocation mall in the Burnaby campus of Simon Fraser University.

6 Sponsorship Bottled Media offers an innovative presentation of alienation -- a prominent issue in modern culture. As a sponsor, your organization can associate its name with a project that will have a lasting effect on its participants. After the event, Bottled Media will exist in the form of a website and may be used as a database for future projects from the School of Interactive Arts and Technology. In addition, you gain the following: Continuous exposure on the Bottled Media website: Access to highly skilled students from the School of Interactive Arts and Technology and the Faculty of Business Opportunity to raise brand awareness in the university environment with an innovative project A sponsorship program that is tailored to your organization s specific needs Opportunities to promote your products/services through presentations and/or exhibits at the event

7 Bluebox s Bottled Media offers a wide range of sponsorship packages to adhere to and leverage your marketing and branding programs. In addition, Bluebox is open to discuss customized packages that are tailored to your organization s needs. Various sponsorship packages are outlined in the table below providing your organization with various benefits at different levels of sponsorship. Platinum Gold Silver Bronze ($400+) ($300+) ($200+) ($100+) Amount Available Infinite Infinite Infinite Infinite Inclusion in Design Document Yes Yes Yes Yes Media (Sponsor s Logo) Brochures Inclusion Yes Yes Yes No Flyers Inclusion Yes Yes Yes No Posters Inclusion Yes Yes Yes Yes Mass s Yes Yes No No On Print Ads Yes Yes Yes Yes On each bottle message Yes No No No Webpage (Logo) Inclusion on Front Page Yes No No No Inclusion in Sponsorship Page Yes Yes Yes Yes Event Day Distribution of Sponsor s Promotional Materials Yes Yes Yes Yes Invite to Event Day Yes Yes Yes Yes Frequency of Logo on Sponsorship Presentation 40% Shared 30% Shared 20% Shared 10% Shared In-Kind Donations/Services will also be gladly accepted. The sponsorship level that is associated with the in-kind donations/services will depend on the value of the donations/services. We will be able to customize your organization s sponsorship benefits. Preferred donations/services include: Materials of the physical installation LCD Televisions Customizable accessories such as shirts, lanyards and pens Food Media Coverage Printing Services

8 SFU Brochure design: Angela Chan ~ Graphics design: Erica Wong, Karen Yuen, Kelvin Tu, Kevin Fan, Lu Ma, Nathan Cheng, Tim Chang, Yohei Shimomae ~ Logo design: Micky Tang ~ Text: Drew Batcheller, Kurtis Beard Ashish Gurung Tel: bottled-media@sfu.ca

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